Asmat-Nizam Abdul-Talib

Asmat Nizam Abdul-Talib teaches international business and international marketing at the Universiti Utara Malaysia. He received his PhD in International Marketing from Aston Business School, Aston University, UK, his MBA in International Business from Cardiff University, UK, and a Bachelor’s Degree in Economics from Concordia University, Canada. Currently, his academic research has received financial support or support in kind from various institutions. His research interests lie primarily in international marketing and strategic marketing, especially in export market intelligence, and the use of export market intelligence in the firm’s export decision process.

Publications

Preface
Preface
Asmat-Nizam Abdul-Talib, Norhayati Zakaria, Samshul-Amry Abdul-Latif. © 2022. 6 pages.
This Preface is included in the book Multidisciplinary Perspectives on Cross-Border Trade and Business.
Propensity to Purchase Organic Food: An Integrative Model of Consumption Values in Malaysia
Propensity to Purchase Organic Food: An Integrative Model of Consumption Values in Malaysia
Khairul Nizam Mahmud, Asmat-Nizam Abdul-Talib. © 2022. 15 pages.
Organic food is becoming popular among today's millennial consumers because of increased awareness of healthy lifestyles. Scholars and practitioners attempt to understand...
Branding Through Online Social Networks: Impacts on Export Markets
Branding Through Online Social Networks: Impacts on Export Markets
Sana Arshad, Asmat-Nizam Abdul-Talib, Fahad Manzoor. © 2022. 12 pages.
The hurdles to entering a foreign market have been dismantled by greater internet connectivity. As a result, there is virtually endless potential to expand a company abroad. In...
Searching the Effects of Viral Marketing via Customer-Based Brand Equity on Purchase Intentions
Searching the Effects of Viral Marketing via Customer-Based Brand Equity on Purchase Intentions
Asmat Nizam Abdul-Talib, Sana Arshad. © 2022. 11 pages.
The internet has presented marketers with diverse methods to interact with their target market, and viral marketing is one of those low-cost methods. The purpose of this study is...
Searching the Effects of Viral Marketing via Customer-Based Brand Equity on Purchase Intentions
Searching the Effects of Viral Marketing via Customer-Based Brand Equity on Purchase Intentions
Asmat Nizam Abdul-Talib, Sana Arshad. © 2021. 10 pages.
The internet has presented marketers with diverse methods to interact with their target market, and viral marketing is one of those low-cost methods. The purpose of this study is...
Re-Examining the Relationship Between Team Work Quality and Speed of New Product Development: A Test of Mediation Model
Re-Examining the Relationship Between Team Work Quality and Speed of New Product Development: A Test of Mediation Model
Asmat-Nizam Abdul-Talib, Turki Abdullah Alanazi, Hasbullah Ashari, Siti Norhasmaedayu Mohd Zamani. © 2020. 19 pages.
Previous research has consistently demonstrated that team work quality plays an important role in predicting the speed of new product development (NPD). However, the examination...
Brand Consciousness and Brand Loyalty: A Study on Foreign Brand Beauty and Skin Care Products
Brand Consciousness and Brand Loyalty: A Study on Foreign Brand Beauty and Skin Care Products
Asmat Nizam Abdul-Talib, Nadia Japeri. © 2020. 21 pages.
It is often argued that consumers become loyal to a particular brand based on their perception of the brand itself. This study investigates the relationship between brand...
Antecedents of Global Brands Preference Among Generation Y in Malaysia
Antecedents of Global Brands Preference Among Generation Y in Malaysia
Asmat Nizam Abdul-Talib, Mahjabin Yusof. © 2020. 19 pages.
Consumers in Asia are known for preferring global brands as opposed to the locally manufactured ones. The emergence of global brands in the marketplace has brought many benefits...
Proactive and Responsive Export Market Orientation Behaviours, Antecedents, and Firm Performance: A Qualitative Study on Exporting SMEs
Proactive and Responsive Export Market Orientation Behaviours, Antecedents, and Firm Performance: A Qualitative Study on Exporting SMEs
Asmat Nizam Abdul-Talib, Ili-Salsabila Abd-Razak. © 2020. 14 pages.
This paper details about the qualitative study of proactive and responsive export market orientation. An interview series was conducted to assess whether the issue of proactive...
Learning From Others: Key Success Factors for Theme Parks in Asia
Learning From Others: Key Success Factors for Theme Parks in Asia
Lee Lai Meng, Asmat-Nizam Abdul-Talib. © 2019. 20 pages.
Theme parks are important products for the leisure and tourism industry of any country. They have become a globalized commodity that transcends countries and cultures. With the...
Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy
Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy
Norhayati Zakaria, Asmat-Nizam Abdul-Talib, Nazariah Osman. © 2016. 450 pages.
The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international...
Conspicuous Consumption Behavior: Cultural Dimensions, Implications, and Future Research
Conspicuous Consumption Behavior: Cultural Dimensions, Implications, and Future Research
Wan Nurisma Ayu Wan Ismail, Norhayati Zakaria, Asmat-Nizam Abdul-Talib. © 2014. 12 pages.
Demand in the luxury market is consistently growing with the demand from individuals as their buying power increases due to improvements in economic conditions (Kuisma, 2008). In...