Aspasia Vlachvei

Aspasia Vlachvei is Professor of Marketing, in Western Macedonia University of Apllied Sciences since 2002. Prior to that she has been employed in various capacities at the University of Macedonia, Aristotle University of Thessaloniki, University of Thessaly and TEI of Thessaloniki, Greece. She has been Visiting Professor in Kiev National University of Taras Shev?henko, Ukraine. She holds a BA degree from the Aristotle University of Thessaloniki, MSc in «Rural Economics and Development» from Mediterranean Agronomic Institute of Chania and a Ph.D degree on Agricultural Economics from the Aristotle University of Thessaloniki, since 1997. She has received scholarship (1994-97) from National Scholarship foundation. Her research interests focus on international marketing strategies, competitiveness, wine tourism and wine marketing, e-marketing, social media. She is director of MSc “Public relations and marketing with new technologies” and co-director of MBA of Western Macedonia University of Applied Sciences. She is co-editor of the proceedings and member of scientific and organising committe of International Conference on Applied Economics - ICOAE (2008-16). She has been guest Editor in Journal of International Trade Law and Policy, International Journal of Computational Economics and Econometrics, International Journal of Financial Economics and Econometrics. She has supervised numerous MBA theses in the area of international business strategies. She has participated in several European funded projects concerning food marketing and industrial organisation. She has published in several professional journals such as Applied Economics, American Journal of Agricultural Economics, Agricultural Economics, British Food Journal, Journal of European Economy, Annals of Public and Cooperative Economics and New Medit.

Publications

Factors Affecting Firm Competitiveness and Performance in the Modern Business World
Factors Affecting Firm Competitiveness and Performance in the Modern Business World
Aspasia Vlachvei, Ourania Notta, Kostas Karantininis, Nicholas Tsounis. © 2017. 359 pages.
Economic and business growth is driven by the continuous re-evaluation and optimization of current policies and practices. By implementing more effective procedures, businesses...
Firm Competitiveness: Theories, Evidence, and Measurement
Firm Competitiveness: Theories, Evidence, and Measurement
Aspasia Vlachvei, Ourania Notta. © 2017. 42 pages.
Competitiveness has been a topic of research in the manufacturing and related sectors since the early 1990s. While there is much agreement on the economic and social importance...