Avinash Kapoor

Dr. Avinash Kapoor received a PhD. in Management and an MBA from the R.A. Podar College at the University of Rajasthan, Jaipur, India. He also received his MA and B.Sc. from the University of Rajasthan. As a recipient of the National Scholarship Award, he has more than fifteen years of industry, teaching, training, research, and consultancy experience to his credit. He was the former Dean in JIMS, Jaipur and chairperson of PGPIM at MDI, Gurgaon. Currently he is an Associate Professor of Marketing and Coordinator Consulting at MDI, Gurgaon, India. He has authored books on “Marketing Research, “Marketing Management”, and “Branding and Sustainable Competitive Advantage Building Virtual Presence”. He has several research papers and articles published in reputed and refereed international journals, and he has presented at numerous research conferences.

Publications

Strong Value Proposition through Social Media Tools: A Case of American Express
Strong Value Proposition through Social Media Tools: A Case of American Express
Avinash Kapoor, Chinmaya Kulshrestha. © 2016. 23 pages.
This chapter looks into social media tools being leveraged by marketing groups of various organisations. More specifically, this chapter attempts to identify the usefulness...
Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
Avinash Kapoor, Chinmaya Kulshrestha. © 2014. 429 pages.
Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic...
Marketing or Social Marketing: Is There an Identity Crisis?
Marketing or Social Marketing: Is There an Identity Crisis?
Avinash Kapoor, Chinmaya Kulshrestha. © 2014. 15 pages.
The challenge is to understand what marketing is: is it a business activity or is it ultimately all about managing the social order and influencing the behavioural changes in the...
Strong Value Proposition through Social Media Tools: A Case of American Express
Strong Value Proposition through Social Media Tools: A Case of American Express
Avinash Kapoor, Chinmaya Kulshrestha. © 2014. 30 pages.
This chapter looks into social media tools being leveraged by marketing groups of various organisations. More specifically, this chapter attempts to identify the usefulness...
Cause-Related Marketing: Consumer Perceptions of Philanthropic Activity
Cause-Related Marketing: Consumer Perceptions of Philanthropic Activity
Avinash Kapoor, Chinmaya Kulshrestha. © 2014. 18 pages.
Cause-related marketing is established by a corporation that wishes to continue its philanthropic efforts by choosing one organization, or cause, with which to associate. Simply...
Strong Value Proposition through Social Media Tools: A Case of American Express
Strong Value Proposition through Social Media Tools: A Case of American Express
Avinash Kapoor, Chinmaya Kulshrestha. © 2014. 23 pages.
This chapter looks into social media tools being leveraged by marketing groups of various organisations. More specifically, this chapter attempts to identify the usefulness...
Branding and Sustainable Competitive Advantage: Building Virtual Presence
Branding and Sustainable Competitive Advantage: Building Virtual Presence
Avinash Kapoor, Chinmaya Kulshrestha. © 2012. 294 pages.
Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and...
Is Being Perceived as Sustainable a Means to Achieve a Differential Advantage?
Is Being Perceived as Sustainable a Means to Achieve a Differential Advantage?
Avinash Kapoor, Chinmaya Kulshrestha. © 2012. 3 pages.
Sustainability has been a concern of activists, organizations, and public officials for several decades. The chapter discusses an important issue: whether consumers purchase...
Branding and Sustainable Competitive Advantage in Indian Politics: Brand Rahul Gandhi
Branding and Sustainable Competitive Advantage in Indian Politics: Brand Rahul Gandhi
Avinash Kapoor, Chinmaya Kulshrestha. © 2012. 24 pages.
Political marketing has grown leaps and bounds in India over the last two elections. The purpose of this chapter is to analyze as to how politicians have built their personal...
Brand Obsessed Society: Branding Yoga Guru Baba Ramdev in India
Brand Obsessed Society: Branding Yoga Guru Baba Ramdev in India
Chinmaya Kulshrestha, Avinash Kapoor. © 2012. 15 pages.
He is a Yoga Guru, spiritual beacon, Nano-Bio Ayurveda expert, brand ambassador of Indian States, brand ambassador of the UNO mission, political influencer, animation series...