Azizul Hassan

Azizul HassanAzizul Hassan is a PhD candidate at Cardiff Metropolitan University, UK and a member of the Tourism Consultants Network of the Tourism Society, UK. His research interests concentrate on technology supported marketing in tourism,innovations in tourism marketing, heritage interpretation and sustainable marketing alternatives for heritage tourism industries. Hassan is a regular reviewer of Tourism Management Perspective, International Journal of Human Resource Management and few others.

Publications

The Internet of Things in the Tourism Industry
The Internet of Things in the Tourism Industry
Azizul Hassan. © 2023. 14 pages.
The internet of things (IoT) is probably one of the most relevant concepts in the present tourism industry. This becomes widely popular in terms of ease of use and familiarity of...
Technology-Supported Marketing for Sustainable Tourism in the Himalayas
Technology-Supported Marketing for Sustainable Tourism in the Himalayas
Azizul Hassan. © 2020. 15 pages.
The Himalayas are one of the trendy tourist attractions that actually developed a special interest tourism type: Himalayan tourism. A considerable number of research studies have...
Augmented Reality Apps for Tourism Destination Promotion
Augmented Reality Apps for Tourism Destination Promotion
Roya Rahimi, Azizul Hassan, Ozlem Tekin. © 2020. 12 pages.
Current chapter focuses on the effectiveness of Augmented Reality (AR) supported applications for mobile and wearable devices during the visitation of tourist destinations. AR as...
Augmented Reality for Tourist Destination Image Formation
Augmented Reality for Tourist Destination Image Formation
Azizul Hassan. © 2019. 9 pages.
In principle, the application of technology is unprecedentedly increasing for destination image formation, and augmented reality (AR) can be a primal example in such context....
Augmented Reality for Tourist Destination Image Formation
Augmented Reality for Tourist Destination Image Formation
Azizul Hassan. © 2018. 7 pages.
In principle, the application of technology is unprecedentedly increasing for destination image formation and Augmented Reality (AR) can be a primal example in such context. This...
Augmented Reality as an Emerging Application in Tourism Marketing Education
Augmented Reality as an Emerging Application in Tourism Marketing Education
Azizul Hassan, Timothy Jung. © 2018. 19 pages.
Augmented Reality (AR) as an advanced format of Virtual Reality (VR) becomes widely available in numerous appliances, mainly in mobile devices like Smartphones or wearable...
Search Engine Marketing: An Outlining of Conceptualization and Strategic Application
Search Engine Marketing: An Outlining of Conceptualization and Strategic Application
Azizul Hassan, Sumesh S. Dadwal. © 2018. 16 pages.
The most common feature of Search Engine Marketing (SEM) is the pay-per-click concept that outlines the conceptual understanding of the human-computer interaction (HCI) in...
Augmented Reality as an Emerging Application in Tourism Marketing Education
Augmented Reality as an Emerging Application in Tourism Marketing Education
Azizul Hassan, Timothy Jung. © 2018. 19 pages.
Augmented Reality (AR) as an advanced format of Virtual Reality (VR) becomes widely available in numerous appliances, mainly in mobile devices like Smartphones or wearable...
Augmented Reality for Tourism Service Promotion in Iran as an Emerging Market
Augmented Reality for Tourism Service Promotion in Iran as an Emerging Market
Neda Shabani, Azizul Hassan. © 2018. 11 pages.
Recently tourism service industry is becoming one of the fastest growing industries in the world that has a positive impact on global economy. Tourism service industry growth in...
Augmented Reality for Tourism Service Promotion in Iran as an Emerging Market
Augmented Reality for Tourism Service Promotion in Iran as an Emerging Market
Neda Shabani, Azizul Hassan. © 2017. 14 pages.
Recently tourism service industry is becoming one of the fastest growing industries in the world that has a positive impact on global economy. Tourism service industry growth in...
Augmented Reality Apps for Tourism Destination Promotion
Augmented Reality Apps for Tourism Destination Promotion
Roya Rahimi, Azizul Hassan, Ozlem Tekin. © 2017. 16 pages.
Current chapter focuses on the effectiveness of Augmented Reality (AR) supported applications for mobile and wearable devices during the visitation of tourist destinations. AR as...
The Ecovillage: Concept and Applications
The Ecovillage: Concept and Applications
Azizul Hassan, Geoffrey Wall. © 2017. 14 pages.
This paper examines ecovillages in the context of tourism and research development. Four ecovillages form Bangladesh are selected as cases of this study. Data were mainly...
Electronic Word-of-Mouth: An Industry Tailored Application for Tourism Promotion
Electronic Word-of-Mouth: An Industry Tailored Application for Tourism Promotion
Azizul Hassan. © 2016. 15 pages.
From technology focused conceptual perspectives, the Unified Theory of Acceptance and Use of Technology (UTAUT) as a theory of technology acceptance postulates four identified...
The Augmented Reality Marketing: A Merger of Marketing and Technology in Tourism
The Augmented Reality Marketing: A Merger of Marketing and Technology in Tourism
Sumesh S. Dadwal, Azizul Hassan. © 2016. 18 pages.
This chapter elaborates on augmented reality marketing (ARM) as a digital marketing campaign and a strategic trend in tourism and hospitality. The computer assisted augmenting of...
Augmented Reality as an Emerging Application in Tourism Marketing Education
Augmented Reality as an Emerging Application in Tourism Marketing Education
Azizul Hassan, Timothy Jung. © 2016. 18 pages.
Augmented Reality (AR) as an advanced format of Virtual Reality (VR) becomes widely available in numerous appliances, mainly in mobile devices like Smartphones or wearable...
Search Engine Marketing: An Outlining of Conceptualization and Strategic Application
Search Engine Marketing: An Outlining of Conceptualization and Strategic Application
Azizul Hassan, Sumesh S. Dadwal. © 2016. 16 pages.
The most common feature of Search Engine Marketing (SEM) is the pay-per-click concept that outlines the conceptual understanding of the human-computer interaction (HCI) in...
Google AdSense as a Mobile Technology in Education
Google AdSense as a Mobile Technology in Education
Azizul Hassan, Donatella S. Privitera. © 2016. 24 pages.
Google AdSense, a cost per click (CPC) advertising programme for those wishing to place ads on their website. Arguable viewed as promising in business, this literature review...
The Development, Nature, and Impact of Medical Tourism in Bangladesh
The Development, Nature, and Impact of Medical Tourism in Bangladesh
Azizul Hassan, Mojib Uddin Ahamed, Muhammad Shoeb-Ur-Rahman. © 2015. 16 pages.
Medical tourism is recent phenomenon. All such tourism is based on three main factors (tourists, service providers and facilities, and the policy frameworks required to put these...
The Augmented Reality Marketing: A Merger of Marketing and Technology in Tourism
The Augmented Reality Marketing: A Merger of Marketing and Technology in Tourism
Sumesh S. Dadwal, Azizul Hassan. © 2015. 19 pages.
This chapter elaborates on augmented reality marketing (ARM) as a digital marketing campaign and a strategic trend in tourism and hospitality. The computer assisted augmenting of...