Barbara Aquilani

Barbara Aquilani is Full Professor of Management at the Department of Economics, Engineering, Society and Business Organization (DEIM) of University of Tuscia (Italy) where she held the courses of Management and International Marketing. She worked as Assistant Professor at the Siena University from 2005 to 2009 - Communication Department, Faculty of Letter and Philosophy where she held the courses of Marketing and Marketing Communication. She has been involved, as presenter, in several national and international conferences and in several national/international research projects, as member or scientific coordinator. Her research interests refer to: (1) firm management and especially on firm growth (on which she published a book) and corporate governance; (2) marketing (among others she published papers on university marketing and online marketing); (3) innovation and open innovation.

Publications

Achieving Environmental Sustainability Through Industry 4.0 Tools: The Case of the “Symbiosis” Digital Platform
Achieving Environmental Sustainability Through Industry 4.0 Tools: The Case of the “Symbiosis” Digital Platform
Barbara Aquilani, Michela Piccarozzi, Cecilia Silvestri, Corrado Gatti. © 2021. 27 pages.
Almost all firms are involved in challenges linked to Industry 4.0 that represent a new logic for business models focused on innovation, technology, and sustainability. In this...
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
Cecilia Silvestri, Michela Piccarozzi, Barbara Aquilani. © 2020. 389 pages.
A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with...
Achieving Environmental Sustainability Through Industry 4.0 Tools: The Case of the “Symbiosis” Digital Platform
Achieving Environmental Sustainability Through Industry 4.0 Tools: The Case of the “Symbiosis” Digital Platform
Barbara Aquilani, Michela Piccarozzi, Cecilia Silvestri, Corrado Gatti. © 2020. 26 pages.
Almost all firms are involved in challenges linked to Industry 4.0 that represent a new logic for business models focused on innovation, technology, and sustainability. In this...
Co-Creation Emerging in Markets and with Consumers: Contrasting Service-Dominant Logic and Value Co-Creation.
Co-Creation Emerging in Markets and with Consumers: Contrasting Service-Dominant Logic and Value Co-Creation.
Barbara Aquilani, Costanza Nosi, Tindara Abbate. © 2017. 22 pages.
The chapter aims at analyzing the more recent studies on co-creation considering both marketing and management literature, contextualizing them within the new scenario firms have...
Offline and Online Customer Satisfaction in B2C Markets: Towards an Overall Customer Satisfaction Framework
Offline and Online Customer Satisfaction in B2C Markets: Towards an Overall Customer Satisfaction Framework
Barbara Aquilani, Elsa Serpico, Cecilia Silvestri, Alessandro Ruggieri. © 2016. 54 pages.
The chapter by Aquilani, Serpico, Silvestri, and Ruggieri explores online and offline customer satisfaction in B2C markets. The authors emphasize that building strong...
Offline and Online Customer Satisfaction in B2C Markets: Towards an Overall Customer Satisfaction Framework
Offline and Online Customer Satisfaction in B2C Markets: Towards an Overall Customer Satisfaction Framework
Barbara Aquilani, Elsa Serpico, Cecilia Silvestri, Alessandro Ruggieri. © 2015. 54 pages.
The chapter by Aquilani, Serpico, Silvestri, and Ruggieri explores online and offline customer satisfaction in B2C markets. The authors emphasize that building strong...
Open Innovation through Customers: Collaborative Web-Based Platforms for Ethically and Socially Responsible New Products Part 1
Open Innovation through Customers: Collaborative Web-Based Platforms for Ethically and Socially Responsible New Products Part 1
Barbara Aquilani, Tindara Abbate. © 2014. 40 pages.
This chapter aims at analyzing how firms can successfully embrace an Open Innovation (OI) process through customers, involving them, individually or in communities, in the...
Open Innovation through Customers: Collaborative Web-Based Platforms for Ethically and Socially Responsible New Products Part 2
Open Innovation through Customers: Collaborative Web-Based Platforms for Ethically and Socially Responsible New Products Part 2
Barbara Aquilani, Tindara Abbate. © 2014. 38 pages.
This chapter aims at analyzing how firms can successfully embrace an Open Innovation (OI) process through customers, involving them individually or in communities, in the...
Customer Centric Marketing Strategies: The Importance and Measurement of Customer Satisfaction – Offline vs. Online
Customer Centric Marketing Strategies: The Importance and Measurement of Customer Satisfaction – Offline vs. Online
Elsa Serpico, Barbara Aquilani, Alessandro Ruggieri, Cecilia Silvestri. © 2013. 43 pages.
Building strong relationships with customers has become strategic for firms wishing to sustain their competitive advantage. In order to reach this goal, it is fundamental to...