Bartolomé Marco-Lajara

Bartolomé Marco-LajaraBartolomé Marco-Lajara is Professor of Business Organization at the University of Alicante (Spain). He holds a PhD in Economics and his doctoral dissertation focused in strategic alliances management. His research interests are on Strategic Management and Tourism Management. He is author of several books, book chapters and international articles related to teaching methodology and the areas above mentioned. On the other hand, he is member of the Tourism Research Institute at the University of Alicante since its foundation. He has participated in many public- and private-funded projects, being the main researcher in many of them. He was assistant dean of the Economics Faculty at the University of Alicante during eight years, holding now the position of Head of the Department of Business Organization at this University.

Publications

Global Economic Interconnectedness: International Trade and Finance
Javier Martínez-Falcó, Eduardo Sánchez-García, Bartolomé Marco-Lajara, Rosana Fuentes-Fernández. © 2025. 330 pages.
International trade and finance are becoming increasingly complicated, which poses many challenges for policymakers, business professionals, and academics. Understanding the...
Building Sustainable Human Resources Management Practices for Businesses
Cristina Raluca Gh. Popescu, Javier Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García, Luis A. Millán-Tudela. © 2024. 364 pages.
The pressing need for environmental preservation has never been more evident, placing companies at the forefront of the sustainability movement. As the global community grapples...
Economics and Environmental Responsibility in the Global Beverage Industry
Cristina Raluca Gh. Popescu, Javier Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García, Luis A. Millán-Tudela. © 2024. 439 pages.
As the world grapples with the pressing issue of natural resource depletion, the global beverage industry finds itself at a crossroads, thrust into the spotlight as a significant...
Corporate Social Responsibility vs. Corporate Sustainability: Different Concepts for a Common Goal
Javier Martínez Falcó, Bartolomé Marco-Lajara, Patrocinio Zaragoza-Saez. © 2024. 12 pages.
The research is of great interest since it allows us to know the points of convergence and divergence between two of the concepts most used today to refer to the company's...
Green Innovation: Balancing Economic Efficiency With Environmental Protection
Bartolomé Marco-Lajara, Patrocinio Zaragoza-Saez, Javier Martínez-Falcó. © 2024. 16 pages.
Green innovation (GI) represents the voluntary commitment of companies to develop new environmentally friendly products and/or processes. This type of innovation represents a new...
Theoretical Perspectives on Corporate Social Responsibility: A Narrative Review
Javier Martínez Falcó, Bartolomé Marco-Lajara, Patrocinio Zaragoza-Saez. © 2024. 18 pages.
The research aims to analyze the different theoretical perspectives under which corporate social responsibility (CSR) has been analyzed. Based on the narrative review conducted...
Green Supply Chain Management Practice and Principles
Javier Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García, Luis Antonio Millán-Tudela. © 2024. 320 pages.
The global economy's growth has come at a cost: environmental degradation and resource depletion. As businesses strive to meet increasing consumer demands, traditional supply...
Bridging Corporate Social Responsibility and Green Innovation: A Structural Equation Study of Spain's Wine Industry
Javier Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García, Luis A. Millán-Tudela, Cristina Raluca Gh. Popescu. © 2024. 28 pages.
This research delves into the nexus between corporate social responsibility (CSR) and green innovation performance (GIP) within Spain's wine sector. A novel conceptual...
The Interplay of Green Intellectual Capital and Green Innovation Performance: Insights From Spain's Wine Sector
Javier Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García, Luis A. Millán-Tudela, Cristina Raluca Gh. Popescu. © 2024. 30 pages.
This study centers on an examination of the influence of green intellectual capital (GIC), which encompasses the intangible assets related to sustainability within wineries and...
Organizational Ambidexterity and Its Impact on Sustainability: Insights From Spain's Wine Industry
Javier Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García, Luis A. Millán-Tudela, Cristina Raluca Gh. Popescu. © 2024. 26 pages.
This study offers a pioneering exploration into the influence of organizational ambidexterity (OA) on sustainable performance (SP) within the Spanish wine sector. It further...
The Role of AI in Assessing and Achieving the Sustainable Development Goals (SDGs)
Preksha Yadav, Luis Antonio Millán Tudela, Bartolomé Marco-Lajara. © 2024. 17 pages.
Facing intertwined challenges like poverty, inequality, and climate change, humanity seeks solutions in technology. This chapter delves into AI's role in the Sustainable...
Exploring Eco-Friendly Approaches: Case Studies of Environmental Management in Wineries
Javier Martínez Falcó, Eduardo Sánchez-García, Bartolomé Marco-Lajara, Luis A. Millán-Tudela, Cristina Raluca Gh. Popescu. © 2024. 18 pages.
Faced with the challenges of climate change, wineries are presented with the opportunity to engage in environmental management strategies that emphasize resource conservation and...
Green Human Resource Management in the Spanish Wine Industry: Impact on Economic, Social, and Environmental Outcomes
Javier Martínez Falcó, Eduardo Sánchez-García, Bartolomé Marco-Lajara, Luis A. Millán-Tudela, Cristina Raluca Gh. Popescu. © 2024. 20 pages.
The objective of this research is to assess the impact of green human resource management (GHRM) on the economic, social, and ecological outcomes within Spanish wineries. To...
Green Innovation in the Spanish Wine Industry: Assessing the Role of Corporate Social Responsibility Through Structural Equation Modelling
Javier Martínez Falcó, Eduardo Sánchez-García, Bartolomé Marco-Lajara, Luis A. Millán-Tudela, Cristina Raluca Gh. Popescu. © 2024. 26 pages.
In the realm of Spanish winemaking, an examination has been conducted to explore how initiatives related to corporate social responsibility (CSR) impact green innovation...
Resilience, Redundancy, and Their Relationship to Business Longevity in the Spanish Food Industry
Luis A. Millán-Tudela, Bartolomé Marco-Lajara, Javier Martínez-Falcó, Eduardo Sánchez-García. © 2024. 18 pages.
In this research work, a study is carried out on the relationship between business resilience (divided into robustness, agility, and integration) and longevity, as well as the...
Analyzing the Impact of Wine Tourism on the Triple Bottom Line of Spanish Wineries: A Structural Equation Modeling Approach
Javier Martínez Falcó, Eduardo Sánchez-García, Bartolomé Marco-Lajara, Luis A. Millán-Tudela, Cristina Raluca Gh. Popescu. © 2024. 17 pages.
The research focuses on assessing the impact of wine tourism on the comprehensive sustainability performance, which includes economic, social, and environmental aspects, of...
Green Innovation in Wine Tourism: Insights From the Spanish Wine Sector
Javier Martínez Falcó, Eduardo Sánchez-García, Bartolomé Marco-Lajara, Luis A. Millán-Tudela, Cristina Raluca Gh. Popescu. © 2024. 23 pages.
The purpose of this study is to investigate how wine tourism influences the adoption of environmentally friendly product and process innovations by Spanish wineries. The research...
Integrating Knowledge Management for Sustainable Growth: Insights From the Spanish Wine Sector
Javier Martínez Falcó, Eduardo Sánchez-García, Bartolomé Marco-Lajara, Luis A. Millán-Tudela, Cristina Raluca Gh. Popescu. © 2024. 29 pages.
This study focuses on examining the influence of knowledge management (KM) on sustainable performance (SP) within the wine industry. Specifically, it explores how KM affects SP...
The Transformation of Global Trade in a New World
Bartolomé Marco-Lajara, Ahu Coşkun Özer, Javier Martínez Falcó. © 2023. 308 pages.
The COVID-19 pandemic has adversely affected global trade. While factories have stopped production worldwide due to COVID-19, global trade has also been adversely affected by the...
Intellectual Capital as a Precursor to Sustainable Corporate Social Responsibility
Bartolomé Marco-Lajara, Patrocinio Zaragoza-Sáez, Javier Martínez-Falcó. © 2023. 291 pages.
In an increasingly changing and complex environment, sustainable development, corporate social responsibility, effective knowledge management, and intellectual assets represent...
Handbook of Research on Sustainability Challenges in the Wine Industry
Bartolomé Marco-Lajara, Armand Gilinsky, Javier Martínez-Falcó, Eduardo Sánchez-García. © 2023. 435 pages.
In the wine industry, sustainability is an extremely important issue for two main reasons: Firstly, the industry faces serious threats as a consequence of climate change, as well...
Corporate Sustainability as a Tool for Improving Economic, Social, and Environmental Performance
Bartolomé Marco-Lajara, Javier Martínez-Falcó, Luis A. Millán-Tudela. © 2023. 337 pages.
The world is currently witnessing a change in the business paradigm in which economic, social, and environmental variables are taken into account. In this sense, sustainable...
The Export Intensity of Spain's Autonomous Communities in Terms of the Marketing of Wine and Their Geographical Destinations
Bartolomé Marco-Lajara, Patrocinio Zaragoza-Sáez, Javier Martínez-Falcó, Luis A. Millan-Tudela. © 2023. 21 pages.
Spain is in a privileged position in the production and marketing of wine, being the world leader in terms of volume of wine exported. It is also the country where exports have...
The Internationalization of the Spanish Wine Industry: An Analysis of Trade Flows and Their Degree of Concentration
Bartolomé Marco-Lajara, Patrocinio Zaragoza-Sáez, Javier Martínez-Falcó, Eduardo Sánchez-García. © 2023. 25 pages.
The Spanish wine industry is a world leader in terms of wine exports by volume and third in terms of the value of these exports, behind only France and Italy. Spanish wine is...
Corporate Social Responsibility vs. Corporate Sustainability: Different Concepts for a Common Goal
Javier Martínez Falcó, Bartolomé Marco-Lajara, Patrocinio Zaragoza-Saez. © 2023. 12 pages.
The research is of great interest since it allows us to know the points of convergence and divergence between two of the concepts most used today to refer to the company's...
Theoretical Perspectives on Corporate Social Responsibility: A Narrative Review
Javier Martínez Falcó, Bartolomé Marco-Lajara, Patrocinio Zaragoza-Saez. © 2023. 18 pages.
The research aims to analyze the different theoretical perspectives under which corporate social responsibility (CSR) has been analyzed. Based on the narrative review conducted...
Corporate Social Responsibility: A Comprehensive Analysis
Javier Martínez Falcó, Bartolomé Marco-Lajara, Patrocinio Zaragoza-Sáez. © 2023. 30 pages.
Corporate social responsibility (CSR) refers to a business approach that takes into account economic, environmental, and social issues in a balanced, holistic, and long-term...
Green Intellectual Capital as a Catalyst for the Sustainable Development Goals: Evidence From the Spanish Wine Industry
Javier Martínez Falcó, Bartolomé M. Marco-Lajara, Patrocinio Zaragoza-Sáez, Lorena Ruiz-Fernández. © 2023. 20 pages.
The purpose of this research is to analyze the different effects of the green intellectual capital (GIC) of wine companies on the fulfillment of the Sustainable Development Goals...
Analyzing the Evolution From Intellectual Capital to Green Intellectual Capital: A Literature Review
Javier Martínez Falcó, Bartolomé Marco Lajara, Patrocino Zaragoza-Sáez. © 2023. 19 pages.
Knowledge plays a fundamental role in the achievement of business success. This has led to the intensification of the study of the set of intangible assets of the organization...
Sustainable Intellectual Capital: A Comprehensive Construct for Understanding the Economic, Social, and Environmental Intangibles
Javier Martínez Falcó, Bartolomé Marco Lajara, Patrocinio Zaragoza-Sáez. © 2023. 23 pages.
In recent years, interest in intangible assets has grown, and their identification, measurement, and management has become a topical issue. It is considered important to the...
New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity
Javier Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García, Luis A. Millan-Tudela. © 2023. 514 pages.
The field of strategic management is facing new challenges, as two phenomena, sustainability, and information and communication technologies, have altered the classic pillars of...
Corporate Sustainability and Long-Lived Companies: A Lesson From the Oldest Firms in the World
Luis A. Millan-Tudela, Bartolomé Marco-Lajara, Javier Martínez-Falcó, Esther Poveda-Pareja. © 2023. 16 pages.
Corporate sustainability is a topic that has gathered a considerable interest in the last years. Despite recent developments, some firms have led with changes in the environment...
Environmental Management in the Wine Industry: A Multiple Case Study
Javier Martínez Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García, Luis A. Millan-Tudela, Joaquín Martínez-Falcó. © 2023. 18 pages.
To overcome the adverse effects of climate change, wineries can develop environmental management programs to save and reutilize the resources they use. This represents a change...
Crafting a Sustainable Future Through Education and Sustainable Development
Javier Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García, Luis A. Millan-Tudela. © 2023. 302 pages.
In an era where the planet faces unprecedented environmental challenges, such as climate change, loss of biodiversity, and water scarcity, sustainable development has become...
How Can Green Innovation Performance Be Improved in the Spanish Wine Industry?: An Analysis Based on Structural Equation Modeling
Javier Martínez Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García, Luis A. Millan-Tudela. © 2023. 13 pages.
The purpose of this chapter is to focus on analyzing how the set of green intangibles held by wineries (GIC) affects green innovation performance (GIP). Specifically, the study...
The Economic, Social, and Environmental Value of the Spanish Wine Industry
Javier Martínez Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García, Armand Gilinsky Jr.. © 2023. 25 pages.
A comprehensive understanding of the significance of vine cultivation and wine production, distribution, and consumption in Spain requires a joint consideration of its economic...
Manufacturing of Marketable Energy Sources From Agricultural Crops: A Spanish Sector-Based Study on Bioeconomy
Luis A. Millan-Tudela, Bartolomé Marco-Lajara, Eduardo Sánchez-García, Javier Martínez-Falcó. © 2023. 15 pages.
The evolution of societies has been historically linked to the production, consumption and, ultimately, availability of energy. The development of more efficient technologies has...
Analyzing the Relationship Between Corporate Social Responsibility and Sustainable Performance: Evidence From the Spanish Wine Sector
Javier Martínez Falcó, Eduardo Sánchez-García, Bartolomé Marco Lajara, Luis A. Millan-Tudela. © 2023. 26 pages.
This research aims to evaluate how corporate social responsibility (CSR) impacts sustainable performance (SP) of wineries, as well as the mediating role of organizational...
Happiness Management in the Corporate Domain: A Bibliometric Analysis
Javier Martínez Falcó, Bartolomé Marco Lajara, Eduardo Sánchez-García, Luis A. Millan-Tudela. © 2023. 19 pages.
The research provides an up-to-date bibliometric analysis of literature surrounding happiness management in companies over a 22-year period. A PRISMA methodology is used to...
Sustainable Development: A Comparison of G7 and BRICS Countries in Terms of Economic Growth, Corruption, and FDI Inflows
Reenu Kumari, Ahu Coşkun Özer, Bartolomé Marco Lajara, Javier Martínez Falcó. © 2023. 27 pages.
Corruption and sustainability development are serious agendas in recent scenarios due to the government wanting to achieve the SD goal of 2030. Therefore, this work analyzes the...
Gamification in Education: Development of a Game Theory Equation
Luis A. Millan-Tudela, Bartolomé Marco-Lajara, Eduardo Sánchez-García, Javier Martínez-Falcó. © 2023. 15 pages.
The use of gamification in education has been proved to enhance students' attention and learning compared to traditional methodologies. In this chapter, a generic game theory...
Optimization in the Selection and Use of Audiovisual Resources for Superior Education: A Process Proposal
Luis A. Millan-Tudela, Bartolomé Marco-Lajara, Javier Martínez-Falcó, Eduardo Sánchez-García. © 2023. 12 pages.
The use of audiovisual content (short self-elaborated videos, movie extracts, and similar) in teaching has been adopted since the digitalization in education facilities took...
CSR in the Spotlight: Location and Gender as Drivers of Its Development
Enrique Claver-Cortés, Bartolomé Marco-Lajara, Esther Poveda-Pareja. © 2022. 22 pages.
This study has as its aim to analyze the existence of a possible theoretical relationship between corporate social responsibility (CSR) development and two factors, namely...
Green Intellectual Capital in the Spanish Wine Industry
Bartolomé Marco-Lajara, Patrocinio Zaragoza-Sáez, Javier Martínez-Falcó, Eduardo Sánchez-García. © 2022. 19 pages.
The present research analyzes the different factors that influence the formation of green intellectual capital (GIC) in wine companies, contributing to the academic literature in...
COVID-19 and Wine Tourism: A Story of Heartbreak
Bartolomé Marco-Lajara, Patrocinio Zaragoza-Saez, Javier Martínez Falcó, Eduardo Sánchez-García. © 2022. 23 pages.
Several studies have addressed the role played by the Spanish wine routes in boosting the competitiveness of a territory, increasing wine production, improving the quality of...
Analysing the Relationship Between Green Intellectual Capital and the Achievement of the Sustainable Development Goals
Bartolomé Marco-Lajara, Patrocinio Zaragoza-Saez, Javier Martínez Falcó, Luis A. Millan-Tudela. © 2022. 19 pages.
The research aims to analyze the link between the green intellectual capital (GIC) and the Sustainable Development Goals (SDGs) in the wine industry, contributing to the academic...
Corporate Social Responsibility: A Narrative Literature Review
Bartolomé Marco-Lajara, Patrocinio Zaragoza-Sáez, Javier Martínez Falcó, Luis A. Millan-Tudela. © 2022. 19 pages.
Corporate social responsibility (CSR) represents the voluntary commitment of companies to behave appropriately, fairly, and responsibly with the environment in which they...
Pursuing Business Longevity: Ways to Enhance Sustainable Development
Luis A. Millan-Tudela, Bartolomé Marco-Lajara, Javier Martínez-Falcó, Eduardo Sánchez-García. © 2022. 17 pages.
Sustainable business is suffering an increasing demand by part of different stakeholders, especially those in the end of the value chain. One way to accomplish it is through a...
Green Innovation: Balancing Economic Efficiency With Environmental Protection
Bartolomé Marco-Lajara, Patrocinio Zaragoza-Saez, Javier Martínez-Falcó. © 2022. 16 pages.
Green innovation (GI) represents the voluntary commitment of companies to develop new environmentally friendly products and/or processes. This type of innovation represents a new...
CSR in the Spotlight: Location and Gender as Drivers of Its Development
Enrique Claver-Cortés, Bartolomé Marco-Lajara, Esther Poveda-Pareja. © 2021. 22 pages.
This study has as its aim to analyze the existence of a possible theoretical relationship between corporate social responsibility (CSR) development and two factors, namely...
The Effect of COVID-19 on the Spanish Wine Industry
Bartolomé Marco-Lajara, Pedro Seva-Larrosa, Lorena Ruiz-Fernández, Javier Martínez-Falcó. © 2021. 22 pages.
The Spanish wine sector has not remained unaffected by the impact of COVID-19. This research aims to analyse the impact of COVID-19 on the Spanish wine sector, quantifying a...