Bintang Handayani

Bintang Handayani has served as the head of undergraduate study programme at Sekolah Tinggi Pariwisata Bali International, Indonesia; where she also has served as a Senior Researcher. Her research focuses on Branding in Tourism and Hospitality; Technology Mediated-Communication in Tourism and Hospitality; Special Interest Tourism; Media-related Tourism, and Personification of a nation.

Publications

Virtual Dark Tourism: The Role of Sound Branding and Augmented Reality for Death Sites
Virtual Dark Tourism: The Role of Sound Branding and Augmented Reality for Death Sites
Maximiliano Emanuel Korstanje, Handayani Bintang. © 2020. 19 pages.
Death is a great unifier, not only for one who is in grief but also those who have similar shared values (i.e., tourist demand for visiting death sites). In this sense...
Virtual Dark Tourism: The Role of Sound Branding and Augmented Reality for Death Sites
Virtual Dark Tourism: The Role of Sound Branding and Augmented Reality for Death Sites
Bintang Handayani, Maximiliano E. Korstanje. © 2020. 21 pages.
This study looks at some primary points in the discourse of virtual dark tourism (VDT) formation. Derived from the spectrum of sound branding (SB), virtual reality (VR), coupled...
Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities
Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities
Bintang Handayani, Hugues Seraphin, Maximiliano E. Korstanje. © 2019. 131 pages.
As the tourism industry grows worldwide, researchers continue to seek solutions and practices that support increased tourism to specific regions. Special interest tourism is a...
Southeast Asia Tourism: Introductory Chapter
Southeast Asia Tourism: Introductory Chapter
Maximiliano Korstanje, Bintang Handayani, Hugues Seraphin. © 2019. 22 pages.
The chapter starts from the assumption that in spite of the abundance of research about Southeast Asia, they are published by native English speakers such as Australians or...
Dark Tourism in the Philippines Islands
Dark Tourism in the Philippines Islands
Bintang Handayani, Hugues Seraphin, Maximiliano Korstanje. © 2019. 20 pages.
Though the study of dark tourism has been widely expanded over the recent years, less attention was given to the Southeast Asian destinations. Dark tourism exhibits events that...
Through the Gaze of Morbidity and Consumption: Comments on Dark Tourism in Southeast Asia
Through the Gaze of Morbidity and Consumption: Comments on Dark Tourism in Southeast Asia
Bintang Handayani, Hugues Seraphin, Maximiliano Korstanje. © 2019. 21 pages.
The chapter theorizes the rise of dark tourism in Southeast destinations. This represents an unexplored segment for the specialized literature that devotes its efforts in...
Halal Tourism in Bali, Why Not?
Halal Tourism in Bali, Why Not?
Bintang Handayani, Hugues Seraphin, Maximiliano Korstanje. © 2019. 17 pages.
The case studied in this chapter is about the discourse of halal tourism (HT) to be implemented in Bali, and to be proposed as layer in special interest tourism (SIT). It aims to...
Street Food as a Special Interest and Sustainable Form of Tourism for Southeast Asia Destinations
Street Food as a Special Interest and Sustainable Form of Tourism for Southeast Asia Destinations
Bintang Handayani, Hugues Seraphin, Maximiliano Korstanje, Manuela Pilato. © 2019. 24 pages.
Sustainable development is an objective that every destination is aiming at. This chapter provides evidence that street food, as a special interest for of tourism, if...
Going to the Dark Sites With Intention: Construction of Niche Tourism
Going to the Dark Sites With Intention: Construction of Niche Tourism
Bintang Handayani. © 2018. 17 pages.
This chapter discusses construction of niche tourism in postmodernism. It aims to give a flavour on how the arguments are presented. Utilising death sites and Voluntourism...
The Paradox of Authenticity and Its Implications for Contemporary and “Bizarre” Tourism Campaigns
The Paradox of Authenticity and Its Implications for Contemporary and “Bizarre” Tourism Campaigns
Bintang Handayani. © 2018. 18 pages.
In this chapter, the paradox of authenticity in the content of the contemporary and “bizarre” tourism campaigns is explored. It is a reflective study that relies on a structure...
Isle of the Dead: A Study of Trunyan Cemetery (Bali)
Isle of the Dead: A Study of Trunyan Cemetery (Bali)
Bintang Handayani, Maximiliano Emanuel Korstanje. © 2018. 23 pages.
This essay aims to explain the phenomenon and effect on tourism of the Balinese cemetery in the village of Trunyan, where the dead are not buried. It is a narrative enquiry...
Giving Brand Image to a Nation: A Proposed Framework
Giving Brand Image to a Nation: A Proposed Framework
Bintang Handayani, Basri Rashid. © 2018. 20 pages.
Adapting Keller's brand image theory (1993), this paper presents an exploratory framework for giving brand image to a nation. Utilizing unstructured interviews, the result...
The Paradox of Authenticity and Its Implications for Contemporary and “Bizarre” Tourism Campaigns
The Paradox of Authenticity and Its Implications for Contemporary and “Bizarre” Tourism Campaigns
Bintang Handayani. © 2018. 18 pages.
In this chapter, the paradox of authenticity in the content of the contemporary and “bizarre” tourism campaigns is explored. It is a reflective study that relies on a structure...
Virtual Dark Tourism: The Role of Sound Branding and Augmented Reality for Death Sites
Virtual Dark Tourism: The Role of Sound Branding and Augmented Reality for Death Sites
Bintang Handayani, Maximiliano E. Korstanje. © 2018. 17 pages.
This study looks at some primary points in the discourse of virtual dark tourism (VDT) formation. Derived from the spectrum of sound branding (SB), virtual reality (VR), coupled...
Giving Brand Image to a Nation: A Proposed Framework
Giving Brand Image to a Nation: A Proposed Framework
Bintang Handayani, Basri Rashid. © 2015. 20 pages.
Adapting Keller's brand image theory (1993), this paper presents an exploratory framework for giving brand image to a nation. Utilizing unstructured interviews, the result...