Birud Sindhav

Birud Sindhav has a PhD (Business Administration, Marketing focus) from the University of Oklahoma, Norman. Professor Sindhav teaches Doing Business in China in the MBA program, and Principles of Marketing (both traditional and online) and Marketing Research in the undergraduate program. He has also taught in Finland, Austria, Egypt, and India. He is a recipient of the UNO Alumni Outstanding Teaching Award and also the M&E Department's Distinguished Professor Award. Professor Sindhav's research interests focus on areas of b-to-b relationships, organizational justice, green advertising, social media, grassroots entrepreneurship in emerging economies, and sales function in startups. His work has been published in the Journal of Retailing, Journal of Marketing Theory and Practice, Journal of Marketing Channels and other outlets. He is on the editorial review boards of several journals.


Fashion-Tech Disruption: The Case Study
Sahithi Josyula, Birud Sindhav, Dale Eesley, Shana Redd. © 2024. 19 pages.
Conceptual research often lags in practice when firms disrupt business models. Immersive case studies help bridge this gap. This case explores the journey of a Hyderabad-based...
An E-Commerce Business Model of Peer-to-Peer Interactions among Consumers
Jason Agnew, Birud Sindhav. © 2009. 10 pages.
E-commerce facilitates not only consumer-to-company interaction, but also consumer-to-consumer interaction. In earlier years, text-based message boards characterized the...