Hershey, Pennsylvania
New York, New YorkBeijing, China

Brij Mohan Singh

Brij Mohan Singh is a doctoral candidate at the Department of Tourism Man- agement, Indira Gandhi National Tribal University, Amarkantak, Madhya Pradesh, India. He holds a Junior Research Fellowship. His academic back- ground includes a Master’s degree in Tourism and Travel from the Indian Institute of Tourism and Travel Management, and he completed his undergrad- uate studies in Mechanical Engineering at the National Institute of Technology Karnataka, Surathkal, India. Mr Singh has had his research published in esteemed journals listed in UGC CARE and subjected to peer review. He has also presented his research at various conferences and seminars, both at the national and international levels. His research interests encompass a diverse range of topics, including homestay experiences, entrepreneurship, tourists’ satisfaction, community-based tourism and sustainable tourism. Orcid id- 0000-0003-4656-3231

Publications

Customer Immersiveness and Customer Retention: A Metaverse-Driven Study for Brands
Customer Immersiveness and Customer Retention: A Metaverse-Driven Study for Brands
Aditi Srivastava, Brij Mohan Singh, Ajay Singh, Amrik Singh. © 2025. 26 pages.
The paper explores how consumer immersiveness is related to customer retention for the Metaverse platform. The study explores the effectiveness of Consumer Immersiveness and its...