Bráulio Alturas

Bráulio AlturasBráulio Alturas is Associate Professor of Department of Information Science and Technology of Iscte-Instituto Universitário de Lisboa (University Institute of Lisbon), Lisbon, and researcher of the Information Systems Group of ISTAR_Iscte (Information Sciences, Technologies and Architecture Research Center). He holds a PhD in Management with specialization in Marketing, a MSc in Management Information Systems, and a BSc in Business Organization and Management, all from ISCTE-IUL. His scientific research interests and publications are in acceptance and use of technology, digital marketing, social media, e-commerce, information management, information systems, direct selling and consumer behavior. ORCID: 0000-0003-0142-3737.


Marketing Business Processes in a Multinational Organization: A Case Study of an Information System Implementation
Nuno Valente, Bráulio Alturas. © 2023. 22 pages.
Marketing information systems, scale, scope, and functionalities have grown due to the substantial rise of new technologies such as the internet, mobile devices, and social...
User Perceptions About Online Personal Data Transmissibility
Pedro Pincho, Inês Messias, Bráulio Alturas. © 2023. 19 pages.
The usage of consumers' personal data is considered by companies as capable of creating immense value in terms of business. The rise of using social networks to access...
Electronic Word-of-Mouth and Tourist Satisfaction in Rural Tourism in Schist Villages
Marta Santos, Paulo Rita, Sérgio Moro, Bráulio Alturas. © 2023. 28 pages.
Consumers' decision-making processes and the way they purchase their products and services have been evolving over the years due to the influence of information technologies....