Cain Evans

Cain Evans is the Academic and Research Leader for Computer Science and Information Systems. He completed a Computer Science degree at Bristol University, UK, focusing on client/server systems and Internet technologies. After graduating he worked at EDS in various roles, including Systems Development and IT Project Management. He has lived and travelled widely in the Far East, teaching MIS and IT at undergraduate and postgraduate levels. He returned to the UK to read for a PhD at Birmingham University. His current research interests are service engineering, electronic business, intelligent systems, e-health informatics and decision support systems. He has published in a number of journals, books, and conferences, and is a reviewer for a number of journals and conferences in computer science and e-commerce.

Publications

Organizations and Social Networking: Utilizing Social Media to Engage Consumers
Organizations and Social Networking: Utilizing Social Media to Engage Consumers
Eldon Y. Li, Stanley Loh, Cain Evans, Fabiana Lorenzi. © 2013. 445 pages.
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between...
eCRM Integration in E-Business: First Line of Offense to Competitive Advantage
eCRM Integration in E-Business: First Line of Offense to Competitive Advantage
Cain Evans. © 2005. 36 pages.
Integrating an eCRM system in today’s business world is increasingly becoming the standard setting to the successful building of robust customer retention programs. However...