Cecilia Silvestri

Cecilia Silvestri is Assistant Professor of Commodity Science at the Department of Economics, Engineering, Society and Business Organization (DEIM) of the University of Tuscia, Viterbo (Italy) where she held the course Quality and Customer Relationships. She had her PhD in 2011 in “Economics and local development” at the University of Tuscia. Consistent with carried out studies, her research has developed along the following guidelines: (1) Quality of goods, products and services. Studies and research on the quality according to the approaches of “Total Quality Management” and standards “ISO 9000”, (2) The relationship between quality and consumers, with particular reference to satisfaction and loyalty, (3) Quality and innovation in the agro -food, (4) Innovation and technology transfer, with particular attention to the role of technological innovation for territorial development.

Publications

The Use of Digital Technologies for Traceability: An Analysis of Consumer and Firm Perceptions
Francesco Pacchera, Chiara Cagnetti, Mariagrazia Provenzano, Tommaso Gallo, Cecilia Silvestri. © 2023. 23 pages.
Digital transformation (DT) affects companies' competitiveness mainly in terms of innovation, efficiency, and cost reduction and affects global value chains in...
Millennial's Involvement in Corporate Social Responsibility
Eleonora Rapiti, Cecilia Silvestri. © 2022. 28 pages.
Corporate Social Responsibility (CSR) has come to be regarded as a great strategic marketing tool and an important part of the business paradigm (Supanti and Butcher, 2019)....
Achieving Environmental Sustainability Through Industry 4.0 Tools: The Case of the “Symbiosis” Digital Platform
Barbara Aquilani, Michela Piccarozzi, Cecilia Silvestri, Corrado Gatti. © 2021. 27 pages.
Almost all firms are involved in challenges linked to Industry 4.0 that represent a new logic for business models focused on innovation, technology, and sustainability. In this...
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
Cecilia Silvestri, Michela Piccarozzi, Barbara Aquilani. © 2020. 389 pages.
A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with...
Offline vs. Online Quality Dimension: The Relationship Between Shopping Mall Quality Dimensions and Customer Loyalty
Cecilia Silvestri, Eleonora Rapiti, Michela Piccarozzi. © 2020. 36 pages.
The study examines the nature and the strength of the relationship between shopping mall attractiveness, in the form of offline and online quality dimensions and customer...
Achieving Environmental Sustainability Through Industry 4.0 Tools: The Case of the “Symbiosis” Digital Platform
Barbara Aquilani, Michela Piccarozzi, Cecilia Silvestri, Corrado Gatti. © 2020. 26 pages.
Almost all firms are involved in challenges linked to Industry 4.0 that represent a new logic for business models focused on innovation, technology, and sustainability. In this...
Millennial's Involvement in Corporate Social Responsibility
Eleonora Rapiti, Cecilia Silvestri. © 2020. 28 pages.
Corporate Social Responsibility (CSR) has come to be regarded as a great strategic marketing tool and an important part of the business paradigm (Supanti and Butcher, 2019)....
Positive Effects of the Innovative Start-Up on University Spin-Offs: A Recent Italian Legislation
Michela Piccarozzi, Cecilia Silvestri, Alessandra Stefanoni. © 2018. 19 pages.
The third mission of the university has developed over the years, becoming a key aspect of university policy. The spin-offs are increasingly prosperous and innovative. Over the...
Offline and Online Customer Satisfaction in B2C Markets: Towards an Overall Customer Satisfaction Framework
Barbara Aquilani, Elsa Serpico, Cecilia Silvestri, Alessandro Ruggieri. © 2016. 54 pages.
The chapter by Aquilani, Serpico, Silvestri, and Ruggieri explores online and offline customer satisfaction in B2C markets. The authors emphasize that building strong...
Investigation between the Quality Factors and Consumer Behaviour, through Customer Segmentation of a Shopping Centre: A Case Study
Cecilia Silvestri. © 2016. 30 pages.
The phenomenon of experiential shopping develops concurrently with another important and interesting one, namely the birth of Shopping Centre (Keng et al. 2007; Hedhli et al....
Offline and Online Customer Satisfaction in B2C Markets: Towards an Overall Customer Satisfaction Framework
Barbara Aquilani, Elsa Serpico, Cecilia Silvestri, Alessandro Ruggieri. © 2015. 54 pages.
The chapter by Aquilani, Serpico, Silvestri, and Ruggieri explores online and offline customer satisfaction in B2C markets. The authors emphasize that building strong...
Consumerism and Innovation: The Starting Points for the Creation of University Spin-Off
Enrico M. Mosconi, Michela Piccarozzi, Cecilia Silvestri. © 2014. 25 pages.
In the current economic environment companies are progressively required to focus in innovation. In particular, consumerism is one of the major pulses to innovation. Today...
Consumerism, Market Analysis and Impact on Business Plan Definition
Alessandro Ruggieri, Cecilia Silvestri, Michela Piccarozzi. © 2014. 33 pages.
Creating a company is an event of great uncertainty and complexity. Many variables are to be considered and trying to predict the future development of the business is...
Customer Centric Marketing Strategies: The Importance and Measurement of Customer Satisfaction – Offline vs. Online
Elsa Serpico, Barbara Aquilani, Alessandro Ruggieri, Cecilia Silvestri. © 2013. 43 pages.
Building strong relationships with customers has become strategic for firms wishing to sustain their competitive advantage. In order to reach this goal, it is fundamental to...