Chengyu Cao

Chengyu Cao received a dual bachelor degree in Journalism and Economics and a MA in Communication from Tsinghua University. She currently works as a financial journalist for China Securities Journal in Beijing, covering mutual funds, trusts and securities.

Publications

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Mei Wu, Peter Jakubowicz, Chengyu Cao. © 2014. 326 pages.
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common...