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About Us

D. Bhanusree Reddy

Bhanu Sree Reddy is Professor and Mentor for International Projects at Business School, VIT University, Vellore, India. She holds a PhD from S V University, Tirupati and over 20 years of experience in teaching, consultancy and research. Dr Bhanu Sree has to her credit publications in many international and national journals and conducts executive development training programmes. Her broad areas of research interests include Organizational Change Management and International Business. She has guided five PhD candidates in various areas of marketing and Sentiment Analysis

Publications

Leveraging Enterprise Resource Planning Systems to Digitize Business Functions

The successful implementation of Enterprise Resource Planning (ERP) system is a challenge to many organizations. Though an intervention, ERP brings in large scale tangible and...

Socio-Technical Change Perspective for ERP Implementation in Large Scale Organizations

Organizations must enhance their firm-level resources to compete in the turbulent business environment. Strategic application systems, such as an enterprise resource planning...

Socio-Technical Change Perspective for ERP Implementation in Large Scale Organizations

Organizations require to enhance their firm level resources to compete in turbulent business environment. Strategic application systems, such as an Enterprise Resource Planning...

Leveraging Enterprise Resource Planning Systems to Digitize Business Functions

The successful implementation of Enterprise Resource Planning (ERP) system is a challenge to many organizations. Though an intervention, ERP brings in large scale tangible and...

Sociotechnical Change Perspective for Enterprise Resource Planning System Implementation