David J. Burns

David J. Burns, D.B.A. (1987, Kent State University), is Chair and Professor of Marketing and Professional Sales, Kennesaw State University. He has co-authored several books, published over 100 journal articles and book chapters, and presented over 200 papers. His research interests include retail location and atmospherics, ethics, higher education, and consumer culture. His teaching interests include retailing and other consumer-based areas, including Marketing and the Consumer Culture and Neuromarketing.

Publications

The Role of a Chief Mission Officer in Maintaining Mission in Schools and Colleges of Business
The Role of a Chief Mission Officer in Maintaining Mission in Schools and Colleges of Business
David J. Burns, Debra K. Mooney, Kathy S. Schwaig. © 2021. 16 pages.
In the present competitive environment, it is becoming increasingly important for schools and colleges of business to establish distinctive identities to differentiate themselves...
Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
David J. Burns. © 2019. 318 pages.
Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is...
The Role of a Chief Mission Officer in Maintaining Mission in Schools and Colleges of Business
The Role of a Chief Mission Officer in Maintaining Mission in Schools and Colleges of Business
David J. Burns, Debra K. Mooney, Kathy S. Schwaig. © 2019. 16 pages.
In the present competitive environment, it is becoming increasingly important for schools and colleges of business to establish distinctive identities to differentiate themselves...
Mimetic Desire as Illustrated in The Joneses
Mimetic Desire as Illustrated in The Joneses
David J. Burns. © 2019. 15 pages.
Individuals' participation in the marketplace has exceeded all projections. As opposed to a leisure-based utopia that was predicted by many, even with most basic needs being...
International Journal of Marketing and Sales Education (IJMSE)
International Journal of Marketing and Sales Education (IJMSE)
Anju Bharti. Est. 2018.
The International Journal of Marketing and Sales Education (IJMSE) is a peer-reviewed publication featuring a diverse portfolio of contributions that advance teaching and...
A Mental Model for Teaching Strategic Marketing Management
A Mental Model for Teaching Strategic Marketing Management
Homer B. Warren, David J. Burns. © 2018. 12 pages.
The complex realities of the increasingly global nature of business require managers who are able to see and comprehend the multiple interrelationships of factors in the...
A Mental Model for Teaching Strategic Marketing Management
A Mental Model for Teaching Strategic Marketing Management
Homer B. Warren, David J. Burns. © 2016. 12 pages.
The complex realities of the increasingly global nature of business require managers who are able to see and comprehend the multiple interrelationships of factors in the...