David R. Low is Head of the School of Marketing at the University of Western Sydney. Since his appointment to UWS he has written and implemented a program of studies in E-Marketing at both the undergraduate and postgraduate levels. Prior to joining UWS he was a lecturer in E-Marketing at the University of Technology, Sydney.His research interests include Cross Cultural Issues; Country of Origin Studies; Ethnicity, Market Orientation, Firm Performance, E-Marketing; Innovation, SME’s and the use of technology in business value chains. His research has appeared in many industry publications as well as the International Journal of Cross Cultural Management, International Journal of Employment Studies and the Employment Relations Record. Low has been involved in a number successful competitive grants involving projects investigating the role of ICT in manufacturing firms.
Low is a member of the Australian Market and Social Research Society as well as a graduate member of the Australian Institute of Company Directors and a member of the Australia-New Zealand Marketing Academy (ANZMAC). He is currently a Director of the Western Sydney Business Connection, a networking based organisation in the same regional area as the University of Western Sydney and Chair of the Riverside Theatres Advisory Board.
Prior to becoming an academic, Low gained extensive experience in industries as diverse as Manufacturing, Retail, Professional Services, Entertainment, Construction and IT. Positions held included roles such as CFO, Channel/Product Manager and GM Service.