Debbie Ellis

Debbie Vigar-Ellis is an Associate Professor in Marketing in the School of Management, IT and Governance, UKZN. She has a PhD from KTH Royal Institute of Technology, Sweden and a Masters in Business Science from the University of Cape Town, South Africa. Debbie has 29 years of teaching, supervision and research experience. Her work has been published in the International Journal of Consumer Studies, Young Consumers, Business Horizons, the International Review of Retail, Distribution and Consumer Research, the International Journal of Wine Business Research, the South African Journal of Business Management and the Southern African Business Review, among others. Her primary areas of research interest include eco-consumption, social marketing, young consumers, consumer knowledge, wine marketing, strategic marketing and positioning.

Publications

Social Enterprise Consumers: The Case of South African Organic Produce Consumers
Social Enterprise Consumers: The Case of South African Organic Produce Consumers
Sandile Sandile Mkhize, Debbie Ellis. © 2023. 21 pages.
Food security has become a major social concern. Social entrepreneurs seeking to address this social concern aim to produce safe food products which cause no harm to either...
Knowledge Sharing Enablers in Small Business Networks
Knowledge Sharing Enablers in Small Business Networks
Paula Hall, Debbie Ellis, Brian McArthur. © 2022. 16 pages.
In an increasingly knowledge-based global economy, social capital and knowledge sharing, particularly amongst small business, have become critical sources of competitive...
Consumer Cooperation in Sustainability: The Green Gap in an Emerging Market
Consumer Cooperation in Sustainability: The Green Gap in an Emerging Market
Njabulo Mkhize, Debbie Ellis. © 2019. 18 pages.
The planet is under threat. Unless all stakeholders, that is governments, businesses, and consumers, become more environmentally friendly, some predict dire consequences for the...
Strategic Marketing for Social Enterprises: Nexus of the Two Domains
Strategic Marketing for Social Enterprises: Nexus of the Two Domains
Debbie Ellis, Evelyn Derera. © 2019. 30 pages.
The purpose of this introductory chapter is to define and describe the two primary domains of this book and present an analysis of the literature at the nexus of these domains....
Social Enterprise Consumers: The Case of South African Organic Produce Consumers
Social Enterprise Consumers: The Case of South African Organic Produce Consumers
Sandile Sandile Mkhize, Debbie Ellis. © 2019. 28 pages.
Food security has become a major social concern. Social entrepreneurs seeking to address this social concern aim to produce safe food products which cause no harm to either...
Evidence of Strategic Marketing in Social Enterprises: Lessons From a Developing Nation
Evidence of Strategic Marketing in Social Enterprises: Lessons From a Developing Nation
Debbie Ellis, Evelyn Derera. © 2019. 31 pages.
Social enterprises represent a unique form of organization with both commercial and social objectives. As such, the application of strategic marketing to these organizations is...
Using Successful Cases to Promote Environmental Sustainability: A Social Marketing Approach
Using Successful Cases to Promote Environmental Sustainability: A Social Marketing Approach
Harry Beachcroft-Shaw, Debbie Ellis. © 2018. 18 pages.
The success of encouraging environmental sustainability by means of social marketing programs is partially determined by identifying certain actions that can favourably influence...
Consumer Cooperation in Sustainability: The Green Gap in an Emerging Market
Consumer Cooperation in Sustainability: The Green Gap in an Emerging Market
Njabulo Mkhize, Debbie Ellis. © 2018. 24 pages.
The planet is under threat. Unless all stakeholders, that is governments, businesses, and consumers, become more environmentally friendly, some predict dire consequences for the...
Using Successful Cases to Promote Environmental Sustainability: A Social Marketing Approach
Using Successful Cases to Promote Environmental Sustainability: A Social Marketing Approach
Harry Beachcroft-Shaw, Debbie Ellis. © 2017. 18 pages.
The success of encouraging environmental sustainability by means of social marketing programs is partially determined by identifying certain actions that can favourably influence...
Social Marketing to Achieve Sustainability
Social Marketing to Achieve Sustainability
Harry Beachcroft-Shaw, Debbie Ellis. © 2017. 19 pages.
That sustainable practices are necessary for the earth's survival, is well documented, but how to creatively balance the needs of the multiple stakeholders of society, the...