Dhouha Jaziri-Bouagina

Dhouha Jaziri-Bouagina,is aLecturer at the faculty of economic and management science of Sousse, University of Sousse, Tunisia. She obtained her PhD degree in marketing from ISG, Tunis. Previously, she was an assistant professor at FSEG-Nabeul during 6 years. Her research concerns mainly the experiential marketing, the knowledge management, the customer knowledge management, and the innovation management. She has a set of high ranked peer-reviewed publications and communications around the world (several conferences such as Tunisia (ATM, 2012, 2013), Algeria (2008), Cardiff, Great Britain (2013), AGECSO (2013, 2016) France, Lithuania (2013), Spain (2015). She is a member of AGeCSO (France). She was a member of program committee, in the workshop of business intelligence of WorldCIST’15 – (Portugal, 2015) and was recently selected as a member of technical Program Committée of FEBM (The Second International Conference on Economic and Business Management (Shanghai, October,2017). Moreover, she is a member of editorial Advisory Board (IGI global). She reviewed a set of chapters in books published by IGI global and articles in high ranked journals in marketing and management field.


The SCM, CRM Information System, and KM – An Integrating Theoretical View: The Case of Sales Force Automation
Kaouther Jridi, Dhouha Jaziri-Bouagina, Abdelfattah Triki. © 2017. 16 pages.
Many researchers have treated the sales force automation (SFA) and acknowledged its benefits for the company. However, very few of them have considered the SFA as an effective...
Handbook of Research on Tacit Knowledge Management for Organizational Success
Dhouha Jaziri-Bouagina, George Leal Jamil. © 2017. 542 pages.
Continuous improvements in businesses practices have created enhanced opportunities for growth and development. This not only leads to higher success in day-to-day profitability...
The Tacit Knowledge Through the Customer Experience: Conceptualization, Externalization Methods, and Use Application to Tunisian Thalassotherapy Centers
Dhouha Jaziri-Bouagina. © 2017. 29 pages.
This chapter connects the management and marketing fields by scrutinizing the tacit knowledge management in the case of the customer experience theory. First, the theoretical and...