Dora Simões

Dora Simões received her PhD in Informatics Engineering from University of Porto, Portugal, in 2008. Actually, she is an Assistant Professor in computer science area, at the Higher Institute of Accounting and Administration – University of Aveiro (ISCA-UA), Portugal. She is a member of the Center for Research in Communication, Information and Digital Culture (CIC·Digital). Her current research interests include information and knowledge management, organizational information systems, relationship marketing and collaborative virtual networks, and information and communication technologies in education. She has published in various conferences and journals, both national and international.

Publications

The Contribution of Data Science Applied to Customer Relationship Management: A Systematic Literature Review
The Contribution of Data Science Applied to Customer Relationship Management: A Systematic Literature Review
Dora Maria Simões. © 2021. 22 pages.
In the face the contemporary world lives, and the consequent data produced at an unprecedented speed through digital media platforms, the data are nowadays called the new global...
The Contribution of the Technology Acceptance Model for an Active Teaching and Learning Process in Higher Education: A Bibliometric Analysis
The Contribution of the Technology Acceptance Model for an Active Teaching and Learning Process in Higher Education: A Bibliometric Analysis
Paula Faustino, Dora Simões. © 2020. 20 pages.
Building up a more engaging and active teaching and learning experience is now crucial to face the challenges that the profile of today's digital learner requires. The...
Digital Access and Literacy: Familiarity With Digital Technologies in European Union Countries
Digital Access and Literacy: Familiarity With Digital Technologies in European Union Countries
Margarida M. Pinheiro, Dora Simões. © 2020. 21 pages.
The subject of digital literacy (DL) is critical to encourage the development of indispensable skills for full participation in the information society where we live. At the same...
Smart Marketing With the Internet of Things
Smart Marketing With the Internet of Things
Dora Simões, Belem Barbosa, Sandra Filipe. © 2019. 304 pages.
The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range...
An Overview on IoT and Its Impact on Marketing
An Overview on IoT and Its Impact on Marketing
Dora Simões, Sandra Filipe, Belem Barbosa. © 2019. 20 pages.
The internet of things (IoT) is attracting increased attention from researchers, practitioners, consumers, and the media, and it is expected to change dramatically the production...
Are Millennials Ready for the Internet of Things?
Are Millennials Ready for the Internet of Things?
Belem Barbosa, Sandra Filipe, Claudia Amaral Santos, Dora Simões. © 2019. 22 pages.
A lot has been said about the digital natives and their natural way of integrating the internet in their daily activities. Millennials have been considered a unique segment of...
Web 2.0 Technologies and Marketing
Web 2.0 Technologies and Marketing
Dora Simões, Sandra Filipe. © 2018. 23 pages.
This chapter reports on the use of social media marketing by pre-adults, setting off from a case study of pre-adults of different courses at a Portuguese higher education school....
Handbook of Research on Engaging Digital Natives in Higher Education Settings
Handbook of Research on Engaging Digital Natives in Higher Education Settings
Margarida M. Pinheiro, Dora Simões. © 2016. 500 pages.
The integration of technology has become so deeply rooted into modern society that the upcoming generation of students has never known a world without such innovations. This...
Web 2.0 Technologies and Marketing
Web 2.0 Technologies and Marketing
Dora Simões, Sandra Filipe. © 2015. 23 pages.
This chapter reports on the use of social media marketing by pre-adults, setting off from a case study of pre-adults of different courses at a Portuguese higher education school....
Impact of 2.0 on Contemporary Marketing
Impact of 2.0 on Contemporary Marketing
Dora Simões, Sandra Filipe. © 2014. 22 pages.
Contemporary marketing recognizes the scope and complexities of marketing activities. It is a multidimensional and a dynamic concept, known as holistic marketing, that asks and...
Knowledge Communities and Interorganizational Networks
Knowledge Communities and Interorganizational Networks
Dora Simões, António Lucas Soares. © 2008. 6 pages.
Virtual communities and interorganizational networks are both overloaded concepts. Although it is assumed that they are related, there is some lack of clarity in their scientific...