Dr. Rajagopal

A brand can be one of a firm's most valuable assets; however, the value of a brand is contingent on the perceptions, attitudes, and behaviors of its consumers. A brand can...

Market uncertainty, created by growing competitive dynamics among firms, has proven that conventional strategic plans have little success in the modern corporate sector. Thus, it...

In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are...

Most young entrepreneurs today emerge with innovative ideas and want to work in start-up enterprises and later look forward to the commercial success of such enterprises....

Globalization has triggered many new ways for companies to improve their business performance and stay competitive in the marketplace. Initially most companies strengthen their...

Continuous growth in information and communication technology over the twentieth century has turned consumers more community-oriented in making buying decisions. The interaction...

This chapter attempts to critically examine the available literature on the subject, discuss a model that provides a framework for analyzing the variables associated with...

Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital...

Globalization has triggered many new ways for companies to improve their business performance and stay competitive in the marketplace. Initially most companies strengthen their...

This chapter attempts to critically examine the available literature on the subject, discuss a model that provides a framework for analyzing the variables associated with...

This study is carried out in Mexico with an objective to analyse empirically the role of education in a transforming services marketing strategies of the firms. The study is...

Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and...

The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing strategy is...

Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process...

A firm, which would like to involve itself in the international business, may look for its entry into international marketing in many possible ways including exporting...

The rapid growth in computer technology and commercial needs have allowed significant changes in the information management systems. There emerged in early nineties many...

The customer value concept is utilized to assess product performance and to determine the competitive structure of the new products. The analytical approach to the new...

The principal objective of the study is to identify the primary variables that can make an impact on the buying decision for a mobile phone. The focus of this study is to suggest...

Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the...

It has been observed that the technology has homogenized the world markets for variety of customer and industrial needs. The reduction in the tariff barriers, duties and...

The rationale of shifting conventional practices to technology based operations, its implications on customer value and performance of banking institutions are argued in the...

The customer value concept is utilized to assess product performance and to determine the competitive structure of the new products. The analytical approach to the new...

Estimating value drivers for a new product can be tricky because there is no direct historical data. However, we can assume that the impact from changes in price or availability...

The role of sales network is fundamental within the value creation chain of the firm, as creating shareholder value is strictly linked with creating buyer value. As supplier...

This chapter attempts to analyze drivers of compulsive buying behavior induced by store based promotion through empirical investigation in Mexico. The role of point of sales...

The rapid growth in computer technology and commercial needs have allowed significant changes in the information management systems. There emerged in early nineties many...

The principal objective of the study is to identify the primary variables that can make an impact on the buying decision for a mobile phone. The focus of this study is to suggest...

This study attempts to analyze behavioral drivers which influence consumers’ leisure shopping behavior and measure customers’ value through empirical investigation in Mexico. The...

A firm, which would like to involve itself in the international business, may look for its entry into international marketing in many possible ways including exporting...

In developing strategy, both corporate and business unit management need to be able to realistically appraise the level of performance that should be expected for a given...

Increasing globalization and competitiveness in the retail environment is thrusting retail firms to reach high levels of consistent experimentation of new technology in store...

This paper attempts to critically examine the available literature on the subject, discuss a model that provides a framework for analyzing the variables associated with customer...