Dragana Ostic

Dragana Ostic is an assistant professor at Jiangsu University, China. Her areas of interest include digital marketing, e-commerce, and academic collaboration.

Publications

Strengthening SME Performance Through Social Media Adoption and Usage
Strengthening SME Performance Through Social Media Adoption and Usage
Sikandar Ali Qalati, Dragana Ostic, Rohit Bansal. © 2023. 291 pages.
Small and medium-sized enterprises (SMEs) are recognized as the backbone of today’s world economy. However, SMEs are well known for having limitations and acceptance barriers in...
Social Media Usage in Small and Medium-Sized Enterprises (SMEs) in Developing Countries
Social Media Usage in Small and Medium-Sized Enterprises (SMEs) in Developing Countries
Sikandar Ali Qalati, Dragana Ostic, Mingyue Fan. © 2022. 24 pages.
Small and medium-sized enterprises (SMEs) can use social media (SM) for communicating information with stakeholders with minimal cost. The ability to access and share information...