Edward Forrest

Edward ForrestDr, Ed Forrest is Professor of Marketing and Chair of the Department of Business Administration in the College of Business & Public Policy at the University of Alaska - Anchorage. Dr. Forrest graduated from the University of Wisconsin, taught at Florida State University and Griffith University: Queensland, Australia:- where he was Head of School- Marketing (1997-2000). While at Griffith , he developed Australia's first undergraduate and graduate courses in Internet Marketing. He has edited & authored the books - Interactive Marketing-The Future Present; CyberMarketing-Your On-line Consultants; Internet Marketing Intelligence: Research Tools, Techniques & Resources; and The New York Times-Guide to Marketing; Internet Marketing Intelligence: Resources & Techniques.” His most recent research articles include 2014/ Forrest, E. & Hoanca, B., "Artificial Intelligence: Marketing's Game Changer," In- Handbook of Research on Innovations in Marketing Information Systems, Tsiakis, Theodosios, (Publisher- IGI Global , forthcoming); "Additive Digital Manufacturing: A Paradigm Shift in the Production Process and Its Socio-economic Impacts ," Forrest E. & Cao Y.,Engineering Management Research, Vol. 2, No. 2, November, 2013. And-2012/ Mobile Rising: Mobile Marketing & The Imminent Predominance of the Smartphone , Alpana M. Desai & Edward Forrest, E-Marketing in Developed and Developing Countries: Emerging Practices- edited by Hatem El-Gohary, (Publisher: IGI Global, April, 2013).

Publications

Intelligent Assistants and the Internet of Things as the Next Marketing Landscape
Intelligent Assistants and the Internet of Things as the Next Marketing Landscape
Edward Forrest, Christina McDowell Marinchak, Bogdan Hoanca. © 2021. 15 pages.
This entry explores the ramifications of this latest technology platform shift. Just as the Web precipitated the emergence of e-commerce and the smartphone enabled the explosion...
The Impact of Artificial Intelligence and Virtual Personal Assistants on Marketing
The Impact of Artificial Intelligence and Virtual Personal Assistants on Marketing
Christina L. McDowell Marinchak, Edward Forrest, Bogdan Hoanca. © 2019. 10 pages.
This chapter will review the state of the art in AI, with a particular focus on applications in marketing. Based on the current capabilities of AI in marketing, the authors...
The Impact of Artificial Intelligence and Virtual Personal Assistants on Marketing
The Impact of Artificial Intelligence and Virtual Personal Assistants on Marketing
Christina L. McDowell Marinchak, Edward Forrest, Bogdan Hoanca. © 2018. 9 pages.
This entry will review the state of the art in AI, with a particular focus on applications in marketing. Based on the current capabilities of AI in marketing, the author's...
Mobile Marketing: The Imminent Predominance of the Smartphone
Mobile Marketing: The Imminent Predominance of the Smartphone
Alpana M. Desai, Edward Forrest. © 2013. 19 pages.
We are living in a world wherein there soon will be more mobile phone subscriptions than people. In 2000 there were less than a billion mobile subscriptions worldwide. Today...