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About Us

Elena Druicã

Elena Druica is full professor in Decision Theory and Behavioral Economics at the faculty of Business and Administration, University of Bucharest. She graduated from a faculty of Mathematics, she earned a Ph Degree in Probability Theory and another one in Economics, and she’s currently the head of the Department of Economic and Administrative Sciences within the University of Bucharest. She has been working as journals editor from 2003.

Publications

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media...

Handbook of Research on Retailer-Consumer Relationship Development

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of...

User Perception and Influencing Factors of Technology in Everyday Life

International Journal of Applied Behavioral Economics (IJABE)

Yun Wan. Est. 2012.

The scope of the International Journal of Applied Behavioral Economics (IJABE) encompasses how preferences, attitudes, and behavioral issues influence economic agents involved in...

Digital Economy Innovations and Impacts on Society

Right now is the time for new opinions and new ideas to be generated and be presented as a solution. With the ever changing economic status of society, prosperity depends on the...

Alterity, the Trick that Builds Up a Human Society: The Day that Tomasello Met Economics—A Concept Paper

This article relates two highly important views on the social characteristics of Humans: Michael Tomasello’s theory regarding the evolutionary difference between nonhuman and...