Elena Druica

Elena Druica is a Full Professor of Economics and the Head of the Department of Economics and Administrative Sciences in the Faculty of Business and Administration, University of Bucharest, with 20 years of teaching and research experience and 7 years of managerial experience. She graduated from a faculty of Mathematics of the same university in 1994; she got a master diploma in Armonic Analysis and another one in Financial and Risk Management. She earned a PhD degree in Mathematics and another one in Economics. Her teaching area of expertise is in Game and Decision Theory and Behavioral Economics. She has been conducting interdisciplinary research activity, in which she brought together inputs from the two areas of specializations aforementioned. She is author and co-author of 4 books printed in Romania, of 2 chapters included in international editorial projects, and the editor of another book published in the USA. Her academic portfolio includes 22 papers published in international, peer-reviewed journals, 22 other papers published in conference proceedings, and 8 conference presentations to prestigious international events.

Publications

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Fabio Musso, Elena Druica. © 2020. 571 pages.
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media...
Handbook of Research on Retailer-Consumer Relationship Development
Handbook of Research on Retailer-Consumer Relationship Development
Fabio Musso, Elena Druica. © 2014. 589 pages.
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of...
User Perception and Influencing Factors of Technology in Everyday Life
User Perception and Influencing Factors of Technology in Everyday Life
Elena Druica. © 2013. 4 pages.
International Journal of Applied Behavioral Economics (IJABE)
International Journal of Applied Behavioral Economics (IJABE)
Yun Wan. Est. 2012.
The scope of the International Journal of Applied Behavioral Economics (IJABE) encompasses how preferences, attitudes, and behavioral issues influence economic agents involved in...
Digital Economy Innovations and Impacts on Society
Digital Economy Innovations and Impacts on Society
Elena Druicã. © 2012. 326 pages.
Right now is the time for new opinions and new ideas to be generated and be presented as a solution. With the ever changing economic status of society, prosperity depends on the...
Alterity, the Trick that Builds Up a Human Society: The Day that Tomasello Met Economics—A Concept Paper
Alterity, the Trick that Builds Up a Human Society: The Day that Tomasello Met Economics—A Concept Paper
Smărăndița Tapalagă Gheorghincă, Elena Druica. © 2012. 11 pages.
This article relates two highly important views on the social characteristics of Humans: Michael Tomasello’s theory regarding the evolutionary difference between nonhuman and...