Eleonora Pantano

Eleonora Pantano

Eleonora Pantano is a Lecturer in Marketing at Middlesex University of London (UK). Prior to joining Middlesex in February 2015, she was post doc research fellow at University of Calabria (Italy) and researcher at Technical University of Eindhoven (The Netherlands). She has a Ph.D. in “Psychology of Programming and Artificial Intelligence” and a Master Degree in Business Engineering. Her research activities explore marketing management and mainly relate to consumers attitude and acceptance towards new technology-based retail settings, and how business and retail models are implemented in terms of innovation and technology management.

Her findings appear in numerous international journals such as Journal of Marketing Management, International Journal of Information Management, and Journal of Retailing and Consumer Services (she was also guest editor of two special issues for this journal and got the Certificate of Excellence in Reviewing for 2013).

Publications

Integrating Big Data Analytics Into Retail Services Marketing Management: The Case of a Large Shopping Center in London, UK
Integrating Big Data Analytics Into Retail Services Marketing Management: The Case of a Large Shopping Center in London, UK
Eleonora Pantano, Simona Giglio, Charles Dennis. © 2020. 18 pages.
This chapter aims at exploring the extent to which the recent trends in digitalization of marketing and related services are leading to a massive amount of consumers'...
Ubiquitous Computing, Contactless Points, and Distributed Stores
Ubiquitous Computing, Contactless Points, and Distributed Stores
Marco Savastano, Eleonora Pantano, Saverino Verteramo. © 2019. 11 pages.
The new technologies modify both customer behavior and corporate approach to the retail process by changing both the way consumers access and consumption of information. In this...
New Course Design to Reply Uncertainty: Evidence From Marketing Programs Approaching Innovation Theories
New Course Design to Reply Uncertainty: Evidence From Marketing Programs Approaching Innovation Theories
Eleonora Pantano, Constantinos-Vasilios Priporas. © 2019. 19 pages.
The importance of students' preparedness to work immediately after university, industry demand of specific graduates, and current trends in marketing studies are pushing...
Ubiquitous Computing, Contactless Points, and Distributed Stores
Ubiquitous Computing, Contactless Points, and Distributed Stores
Marco Savastano, Eleonora Pantano, Saverino Verteramo. © 2018. 9 pages.
The new technologies modify both customer behavior and corporate approach to retail process, by changing both the way consumers access and consumption of information. In this...
Immersive Technologies for Interactive Store Design
Immersive Technologies for Interactive Store Design
Eleonora Pantano. © 2015. 9 pages.
Successful Technological Integration for Competitive Advantage in Retail Settings
Successful Technological Integration for Competitive Advantage in Retail Settings
Eleonora Pantano. © 2015. 405 pages.
The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders...
Consumers' Involvement on (Re)Engineering Store Design: A Cloud Approach
Consumers' Involvement on (Re)Engineering Store Design: A Cloud Approach
Gianpiero Di Blasi, Eleonora Pantano. © 2015. 20 pages.
The emerging need to make more attractive physical stores for catching new clients and maintaining the existing ones pushes retailers to develop efficient practices for acquiring...
An Exploratory Study of Client-Vendor Relationships for Predicting the Effects of Advanced Technology-Based Retail Scenarios
An Exploratory Study of Client-Vendor Relationships for Predicting the Effects of Advanced Technology-Based Retail Scenarios
Eleonora Pantano, Harry Timmermans. © 2014. 13 pages.
Continuous advancements in technology make available a huge number of advanced systems that enhance consumers' in-store experience and shopping activity. In fact, the...
Consumer-Centric Marketing Strategies: Social Networks as Innovative Tools for Consumer Relationship Management
Consumer-Centric Marketing Strategies: Social Networks as Innovative Tools for Consumer Relationship Management
Loredana Di Pietro, Eleonora Pantano. © 2013. 18 pages.
In recent years, the increase in social network users showed new platforms for collecting data on market trends and products acceptance, as well as for supporting the...
Consumer-Centric Marketing Strategies: Social Networks as Innovative Tools for Consumer Relationship Management
Consumer-Centric Marketing Strategies: Social Networks as Innovative Tools for Consumer Relationship Management
Loredana Di Pietro, Eleonora Pantano. © 2013. 18 pages.
In recent years, the increase in social network users showed new platforms for collecting data on market trends and products acceptance, as well as for supporting the...
Advanced Technologies and Tourist Behaviour: The Case of Pervasive Environments
Advanced Technologies and Tourist Behaviour: The Case of Pervasive Environments
Eleonora Pantano, Rocco Servidio. © 2012. 20 pages.
In addition, the chapter outlines the possible implications for both marketers and tourists.
Advanced Technologies Management for Retailing: Frameworks and Cases
Advanced Technologies Management for Retailing: Frameworks and Cases
Eleonora Pantano, Harry Timmermans. © 2011. 408 pages.
The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of...
Advanced Technologies and Tourism Behaviour: The Case of Pervasive Environments
Advanced Technologies and Tourism Behaviour: The Case of Pervasive Environments
Eleonora Pantano, Rocco Servidio. © 2011. 19 pages.
The current chapter provides an overview of the most advanced technologies for tourism sector, with emphasis on pervasive environments, which represent innovative systems based...
Educational Personalized Contents in a Web Environment: The Virtual Museum Net of Magna Graecia
Educational Personalized Contents in a Web Environment: The Virtual Museum Net of Magna Graecia
Giuseppe Naccarato, Eleonora Pantano, Assunta Tavernise. © 2011. 15 pages.
This chapter presents a system called Virtual Museum Net of Magna Graecia, part of a Cultural Heritage project supported by the Regional Operational Programme 2000-2006 to...
Enhancing the Educational Experience of Calabrian Cultural Heritage: A Technology-Based Approach
Enhancing the Educational Experience of Calabrian Cultural Heritage: A Technology-Based Approach
Eleonora Pantano, Assunta Tavernise. © 2011. 14 pages.
To achieve this goal, the chapter focuses on the use of 3D technologies, on virtual and augmented reality, with emphasis on the stereoscopic Virtual Theatre. These innovative...
The Design of an Advanced Virtual Shopping Assistant for Improving Consumer Experience
The Design of an Advanced Virtual Shopping Assistant for Improving Consumer Experience
Vincenzo Corvello, Eleonora Pantano, Assunta Tavernise. © 2011. 17 pages.
The aim of this chapter is to propose the design of an anthropomorphic Virtual Shopping Assistant (VSA), endowed with an advanced system, to be used in the context of an...
Learning Cultural Heritage Through Information and Communication Technologies: A Case Study
Learning Cultural Heritage Through Information and Communication Technologies: A Case Study
Eleonora Pantano, Assunta Tavernise. © 2009. 17 pages.
This chapter aims at illustrating how Information and Communication Technologies (ICT) could be used to exploit and disseminate Cultural Heritage, providing enriching learning...
Learning Cultural Heritage Through Information and Communication Technologies: A Case Study
Learning Cultural Heritage Through Information and Communication Technologies: A Case Study
Eleonora Pantano, Assunta Tavernise. © 2009. 20 pages.
This article aims at illustrating how Information and Communication Technologies (ICT) could be used to exploit and disseminate Cultural Heritage, providing enriching learning...