Emel Yıldız

Emel YILDIZ was born in Trabzon on 08/07/1984. She graduated from Arakli Merkez Primary School and then Surmene Hasan Sadri Yetmisbir Anatolian High School. In 2002, she started Karadeniz Technical University, at the Faculty of Economics and Administrative Sciences, Department of Business Administration. She graduated in 2006 and continued her studies at Karadeniz Technical University, at the Institute of Social Sciences, Department of Master of Business Administration in the same year. After completing her Master’s Degree, in 2009 she started working at Gumushane University as a Research Assistant at the Faculty of Economics and Administrative Sciences, Department of Business Administration. In the same year, she began her Ph.D. at Karadeniz Technical University, Institute of Social Sciences, Department of Business Administration. After completing her Ph.D. in 2013, she started working at Gumushane University where she currently works as an Assistant Professor at the Faculty of Economics and Administrative Sciences, Department of Human Resources Management.

Publications

Transcultural Marketing for Incremental and Radical Innovation
Transcultural Marketing for Incremental and Radical Innovation
Bryan Christiansen, Salih Yıldız, Emel Yıldız. © 2014. 588 pages.
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and...
Handbook of Research on Effective Marketing in Contemporary Globalism
Handbook of Research on Effective Marketing in Contemporary Globalism
Bryan Christiansen, Salih Yıldız, Emel Yıldız. © 2014. 463 pages.
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented...