Evrim Çeltek

Evrim Çeltek, Ph.D., has been working as an Associate Professor at Gaziosmanpaşa University, Zile Dinçerler Tourism Business and Hotel Management College, Tourism Business and Hotel Management Department. Evrim Çeltek obtained her master of science in tourism business administration from Sakarya University (Turkey) and she obtained her PhD in tourism and hotel management from Anadolu University (Turkey). Her researches focused on tourism marketing. She has several articles, books and book chapters about, mobile marketing, e-commerce, mobile commerce, advergame, digital marketing, augmented reality, virtual reality, gamification and electronic customer relationship management.

Publications

Handbook of Research on Smart Technology Applications in the Tourism Industry
Handbook of Research on Smart Technology Applications in the Tourism Industry
Evrim Çeltek. © 2020. 569 pages.
In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism...
Advantages of Augmented Reality, Virtual Reality, QR Code, Near Field Communication, Geo-Tagging, Geo-Fencing, and Geo-Targeting for Marketing Tourism
Advantages of Augmented Reality, Virtual Reality, QR Code, Near Field Communication, Geo-Tagging, Geo-Fencing, and Geo-Targeting for Marketing Tourism
Evrim Çeltek. © 2019. 20 pages.
The developing number of applications available through smart devices provides an increasing diversity of tourism marketing, destination and city marketing, tourism business...
Mobile Advertising: Mobile Advergame Models for Tourism Marketing
Mobile Advertising: Mobile Advergame Models for Tourism Marketing
Evrim Çeltek. © 2017. 18 pages.
Information sources for business activities have changed greatly over the last decade principally as a result of the impact of latest media and technologies. The utility of...
QR Code Advertisements in Tourism Marketing
QR Code Advertisements in Tourism Marketing
Evrim Çeltek. © 2017. 21 pages.
QR (Quick Response) code scanning permits the user to get in-depth info about the scanned item. Applications used for scanning QR codes may be found on nearly all smart phone...
Smart Technologies: Augmented Reality Applications in Tourism Marketing
Smart Technologies: Augmented Reality Applications in Tourism Marketing
Evrim Çeltek. © 2016. 17 pages.
The growing number of applications available through smart devices provides an increasing diversity of travel-related services like looking up menus for restaurants, finding...
Augmented Reality Advertisements in Tourism Marketing
Augmented Reality Advertisements in Tourism Marketing
Evrim Çeltek. © 2016. 21 pages.
The rapid growth in the use of smart phones and respective mobile applications has created new ways for the tourism industry to market the services to customers. The growing use...
Smart Technologies: Augmented Reality Applications in Tourism Marketing
Smart Technologies: Augmented Reality Applications in Tourism Marketing
Evrim Çeltek. © 2015. 17 pages.
The growing number of applications available through smart devices provides an increasing diversity of travel-related services like looking up menus for restaurants, finding...