Fatih Pinarbaşi

Fatih Pinarbasi is a research assistant at Istanbul Medipol University and a PhD candidate at Yildiz Technical University. His major are business administration and marketing. His research areas are digital marketing and data mining. In his professional career, he has worked for British Standards Institution for one year as a digital marketing expert. He has been working for Istanbul Medipol University for 3 years.

Publications

Assessing the Intersection of Artificial Intelligence and Digital Advertising
Assessing the Intersection of Artificial Intelligence and Digital Advertising
Fatih Pinarbasi. © 2024. 20 pages.
The advancements in artificial intelligence are among the factors influencing the components of various topics within the marketing and advertising industry. The usability of...
Personalization of Marketing for Today and the Future: The Role of Artificial Intelligence
Personalization of Marketing for Today and the Future: The Role of Artificial Intelligence
Fatih Pinarbasi. © 2024. 16 pages.
Advances in artificial intelligence significantly impact the marketing industry as a whole, including customers, enterprises, and the market environment. The intersection of...
Country-of-Origin Effect and Digital Marketing: Evaluating Current and Future of Marketing
Country-of-Origin Effect and Digital Marketing: Evaluating Current and Future of Marketing
Fatih Pinarbasi. © 2023. 21 pages.
The country-of-origin effect, which has been researched extensively in marketing literature, has lately been impacted in several ways by digital marketing and associated actions....
Assessing Corporate Social Responsibilities in the Banking Sector: As a Tool of Strategic Communication During the Global Financial Crisis
Assessing Corporate Social Responsibilities in the Banking Sector: As a Tool of Strategic Communication During the Global Financial Crisis
Hasan Dinçer, Serhat Yüksel, Merve Yazici, Fatih Pınarbaşı. © 2022. 28 pages.
The aim of the chapter is to evaluate the corporate social responsibilities in the banking sector during global financial crisis period. For this purpose, alternatives of...
Using Sentiment Analysis for Evaluating e-WOM: A Data Mining Approach for Marketing Decision Making
Using Sentiment Analysis for Evaluating e-WOM: A Data Mining Approach for Marketing Decision Making
Zehra Nur Canbolat, Fatih Pinarbasi. © 2022. 24 pages.
Electronic word of mouth is one of the keys elements for marketing decision making. e-WOM has been focus of marketing research as technology and social media become larger part...
Multidisciplinary Approaches to Ethics in the Digital Era
Multidisciplinary Approaches to Ethics in the Digital Era
Meliha Nurdan Taskiran, Fatih Pinarbaşi. © 2021. 369 pages.
The digital era has redefined our understanding of ethics as a multi-disciplinary phenomenon. The newness of the internet means it is still highly unregulated, which allows for...
Natural Language Processing for Global and Local Business
Natural Language Processing for Global and Local Business
Fatih Pinarbasi, M. Nurdan Taskiran. © 2021. 452 pages.
The concept of natural language processing has become one of the preferred methods to better understand consumers, especially in recent years when digital technologies and...
Understanding e-WOM Evolution in Social Media With Network Analysis
Understanding e-WOM Evolution in Social Media With Network Analysis
Fatih Pinarbasi. © 2021. 19 pages.
Today's consumer is in constant interaction with the environment thanks to social media and technology. Consumers who communicate more with each other have pushed businesses...
Understanding e-WOM Evolution in Social Media With Network Analysis
Understanding e-WOM Evolution in Social Media With Network Analysis
Fatih Pinarbasi. © 2020. 19 pages.
Today's consumer is in constant interaction with the environment thanks to social media and technology. Consumers who communicate more with each other have pushed businesses...
Using Sentiment Analysis for Evaluating e-WOM: A Data Mining Approach for Marketing Decision Making
Using Sentiment Analysis for Evaluating e-WOM: A Data Mining Approach for Marketing Decision Making
Zehra Nur Canbolat, Fatih Pinarbasi. © 2020. 23 pages.
Electronic word of mouth is one of the keys elements for marketing decision making. e-WOM has been focus of marketing research as technology and social media become larger part...
Transformation of Marketing With Technology: Case Approach for Artificial Intelligence
Transformation of Marketing With Technology: Case Approach for Artificial Intelligence
Fatih Pinarbasi, Habib Mehmet Akpınar. © 2020. 22 pages.
Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop...
E-Trading Decision Making: An Integrated Digital Marketing Approach With Theory and Cases
E-Trading Decision Making: An Integrated Digital Marketing Approach With Theory and Cases
Fatih Pınarbaşı, Habib Mehmet Akpınar. © 2020. 19 pages.
Electronic trade has a key role for today's companies with help of technology affecting marketing environment. The emergence of the Internet has led to huge changes in both...
Data Mining-Based Evaluating the Customer Satisfaction for the Mobile Applications: An Analysis on Turkish Banking Sector by Using IT2 Fuzzy DEMATEL
Data Mining-Based Evaluating the Customer Satisfaction for the Mobile Applications: An Analysis on Turkish Banking Sector by Using IT2 Fuzzy DEMATEL
Hasan Dinçer, Serhat Yüksel, Zehra Nur Canbolat, Fatih Pınarbaşı. © 2020. 20 pages.
The aim of this study is to evaluate the customer satisfaction for mobile applications in the Turkish banking industry. For this purpose, the last 500 customer comments of 24...
Sharing Economy and Applications: Business and Marketing Perspective
Sharing Economy and Applications: Business and Marketing Perspective
Fatih Pinarbasi. © 2020. 21 pages.
Sharing economy has emerged as influential economic model in the last decades. A considerable literature has grown up around the sub-themes of sharing economy including...
Kano-Based Measurement of Customer Expectations in Retail Service Industry Using IT2 DEMATEL-QUALIFLEX
Kano-Based Measurement of Customer Expectations in Retail Service Industry Using IT2 DEMATEL-QUALIFLEX
Hasan Dinçer, Serhat Yüksel, Fatih Pınarbaşı. © 2020. 22 pages.
This study aims to analyze customer expectations in European retail banking industry. For this purpose, five different criteria are identified. Furthermore, IT2 FDEMATEL approach...
PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector: An Application With IT2 Fuzzy DEMATEL
PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector: An Application With IT2 Fuzzy DEMATEL
Hasan Dinçer, Fatih Pınarbaşı. © 2020. 20 pages.
This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic...
Augmented Reality and Mobile Consumers: Mining Reviews of AR Applications for Consumer Perceptions
Augmented Reality and Mobile Consumers: Mining Reviews of AR Applications for Consumer Perceptions
Zehra Nur Canbolat, Fatih Pinarbasi. © 2020. 19 pages.
In this chapter, consumer perceptions of augmented reality mobile applications will be emphasized and the analysis will be carried out through the mobile application markets of...
Contemporary Issues and Challenges in Marketing Environment Worldwide
Contemporary Issues and Challenges in Marketing Environment Worldwide
Fatih Pinarbasi. © 2019. 19 pages.
Investigating contemporary issues in specific scientific areas is a continuing concern within understanding underlying conditions and decision making. In the last few decades...
Marketing Management in Digital Marketing and Consumer Behaviour Context
Marketing Management in Digital Marketing and Consumer Behaviour Context
Fatih Pinarbasi. © 2019. 16 pages.
Managerial thinking in marketing management requires holistic perspective for understanding and interpreting issues and trends in marketing environment. Technology plays a key...
Measurement of Economic and Banking Stability in Emerging Markets by Considering Income Inequality and Nonperforming Loans
Measurement of Economic and Banking Stability in Emerging Markets by Considering Income Inequality and Nonperforming Loans
Hasan Dinçer, Serhat Yüksel, Fatih Pınarbaşı, İpek Tamara Çetiner. © 2019. 20 pages.
Economic and banking instability are the factors that can affect each other significantly. This chapter aims to measure the relationship between income inequality and...
SERVQUAL-Based Evaluation of Service Quality of Energy Companies in Turkey: Strategic Policies for Sustainable Economic Development
SERVQUAL-Based Evaluation of Service Quality of Energy Companies in Turkey: Strategic Policies for Sustainable Economic Development
Hasan Dinçer, Serhat Yüksel, Fatih Pınarbaşı. © 2019. 26 pages.
The aim of this chapter is to measure the service quality of energy companies. Within this context, seven different energy companies that are listed on İstanbul Stock Exchange...
Technology Acceptance Model-Based Website Evaluation of Service Industry: An Application on the Companies Listed in BIST via Hybrid MCDM
Technology Acceptance Model-Based Website Evaluation of Service Industry: An Application on the Companies Listed in BIST via Hybrid MCDM
Hasan Dinçer, Serhat Yüksel, Fatih Pınarbaşı. © 2019. 28 pages.
The aim of this chapter is to evaluate the website of Turkish companies in service industry which are listed in İstanbul Stock Exchange. Within this framework, two different...
Assessing Corporate Social Responsibilities in the Banking Sector: As a Tool of Strategic Communication During the Global Financial Crisis
Assessing Corporate Social Responsibilities in the Banking Sector: As a Tool of Strategic Communication During the Global Financial Crisis
Hasan Dinçer, Serhat Yüksel, Merve Yazici, Fatih Pınarbaşı. © 2019. 27 pages.
The aim of the chapter is to evaluate the corporate social responsibilities in the banking sector during global financial crisis period. For this purpose, alternatives of...
International Journal of Semiotics and Visual Rhetoric (IJSVR)
International Journal of Semiotics and Visual Rhetoric (IJSVR)
Meliha Nurdan Taskiran, Fatih Pinarbasi. Est. 2017.
The International Journal of Semiotics and Visual Rhetoric (IJSVR) combines interdisciplinary research on meaning and the exchange of ideas with an emphasis on signs and visual...