Floribert Patrick C. Endong

Floribert Patrick C. Endong (PhD) is a research consultant in the humanities and social sciences. He has reviewed for many publishers and scientific journals in the social sciences and the humanities. His current research interest focuses on international communication, gender studies, digital media, media laws, international relations, culture and religious communication. He is author of more than 100 peer-reviewed articles and book chapters in the above mentioned areas of interest. He recently edited Popular Representation of America in Non-American Media (2019) and Exploring the Role of Social Media in Transnational Advocacy (2018), and published chapters in books that include Handbook of Research on Examining Cultural Policies Through Digital Communication (2018), Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society (2018), The Role of Language and Symbols in Promotional Strategies and Marketing Schemes (2018), Conservation, Restoration, and Analysis of Architectural and Archaeological Heritage (2018), Ethics in Research Practice and Innovation (2018), Handbook of Research on Heritage Management and Preservation (2018), Examining the Role of Women Entrepreneurs in Emerging Economies (2018), Proliferation of Open Government Initiatives and Systems (2017), Psychological, Social, and Cultural Aspects of Internet Addiction (2017), Media Diplomacy and its Evolving Role in the Current Geopolitical Climate (2017), Global Perspectives on Human Migration, Asylum, and Security (2017), Exploring the Relationship Between Media, Libraries, and Archives (2018), Handbook of Research on Measuring and Evaluating Scientific Information (2017), Women's Issues and Rights in the Developing World (2017), Selfies as a Mode of Social Media and Work Space Research (2017), Exploring Journalism Practice and Perception in Developing Countries (2017), Multiculturalism and the Convergence of Faith and Practical Wisdom in Modern Society (2017) among others.

Publications

Survival Strategies and Transformations of the Global Media Industry: Mitigating the Impact of the COVID-19 Pandemic
Floribert Patrick C. Endong. © 2024. 300 pages.
The global media landscape, profoundly disrupted by the relentless COVID-19 pandemic, has witnessed significant upheavals, from halted film production to the shuttering of...
The COVID-19 Pandemic and the Digitalization of Diplomacy
Floribert Patrick Calvain Endong. © 2023. 263 pages.
New technological innovations have given birth to paradigms such as robotization, increased and advanced mechanization, and dehumanization of public diplomacy around the world....
Technological Determinism and African Public Diplomacy: A Conceptual Perspective on African e-Diplomacy in the Post-COVID-19 Era
Floribert Patrick C. Endong. © 2023. 19 pages.
Although a galaxy of research works have focused on diplomacy in the COVID-19 period, very little attention has particularly been given to the idea of comparing the state of...
Tweeting to Vindicate the “Marginalised Nigerian Diaspora” in China: A Content Analysis of Nigeria MFAs' Online Communications
Floribert Patrick C. Endong, Eugenie Grace Essoh Ndobo. © 2023. 24 pages.
In a bid to mitigate the COVID-19 pandemic in its territory, the Chinese government embarked on a number of muscular policies right from the early stages of the pandemic. One of...
Dehumanising and De-Africanising Public Diplomacy: A Philosophico-Cultural Perspective on the Digitalisation of African Diplomacy
Floribert Patrick C. Endong. © 2023. 20 pages.
The COVID-19 pandemic brought to the fore not only the centrality of Western digital technologies, but also a number of philosophico-cultural issues. Two of such cultural issues...
Using Social Media to Advocate LGBT Rights in Black Africa: A Study of Nigerian and Cameroonian Gay Bloggers and “Facebookers”
Floribert Patrick C. Endong. © 2022. 20 pages.
The prevalence of draconian homophobic laws in Cameroon and Nigeria has systematically stultified sympathy for the LGBT communities and made pro-gay street activism a risky...
A Latter-Day Sodom and Babylon: Nigerian Citizen Journalists' Representations of Obama's “Gay America”
Floribert Patrick C. Endong. © 2022. 21 pages.
This chapter examines the manner in which Nigerian bloggers and web journalists interpreted, framed and represented Obama's gay rights diplomacy in Nigeria. The chapter...
Multilingualism as International Marketing Strategy: A Linguistic Study of Product Packaging in Nigeria
Floribert Patrick C. Endong, Grace Eugenie Ndobo Essoh. © 2022. 15 pages.
Market globalization has made multilingual marketing communications a sine qua none for most transnational businesses. Exploring new foreign markets has thus meant translating...
Reconciling Homosexuality and Spirituality in Africa as a Heresy and Survival Strategy: A Critical Study of House of Rainbow (LGBT Church) in Nigeria
Floribert Patrick C. Endong. © 2021. 24 pages.
The fight against homophobia in Africa has motivated the emergence of various advocacy initiatives including pro-gay religious forces. One of such initiatives – which have...
Deconstructing Images of the Global South Through Media Representations and Communication
Floribert Patrick C. Endong. © 2020. 469 pages.
The human condition has continued to improve phenomenally in today’s world with the development of technology and medicine. This includes developing countries in areas such as...
Body Abjectification as a Tool to Represent Poverty in Black Africa: A Semiotic Study of #BringBackOurGirls Posters
Floribert Patrick C. Endong. © 2020. 20 pages.
Many human rights activists and West-based INGOs have entrenched the questionable culture of using pathetic and socially pornographic images to boost their advertising...
Ode to Africa's Urban Space: Image of the City in Cameroonian and Nigerian Popular Music
Floribert Patrick C. Endong, Grace Eugenie Ndobo Essoh. © 2020. 21 pages.
This chapter examines Cameroonian and Nigerian pop singers' portrayals of urban cities in their respective countries of origin. Using a textual analysis of 10 popular songs...
Tackling Nigeria's Image Crisis With the Aid of Popular Cinema: A Study of Nollywood Filmmakers and the Nigeria's Nation-Branding Efforts
Floribert Patrick C. Endong. © 2020. 20 pages.
Knowing whether Nollywood filmmakers are conscious of their double role as Nigeria's image makers and cultural ambassadors has always been an interesting question to ask....
“We Are Anything but a ‘Shithole' Country!”: Exploring Nigerian Online Journalists' Reception of Donald Trump's Insult Politics
Floribert Patrick C. Endong, Paul Obi. © 2020. 22 pages.
This chapter examines Nigerian online journalists' reception of Donald Trump's shithole remarks through a content analysis of 126 articles published online by 12 leading...
Prospects and Challenges of E-Government in Black Africa: A Comparative Study of Nigeria and Cameroon
Floribert Patrick C. Endong. © 2020. 16 pages.
Most scholars' perspectives on e-government development in Africa have tended to be monolithic. This has been irrespective of the fact that African nations have been adopting...
Reconciling Homosexuality and Spirituality in Africa as a Heresy and Survival Strategy: A Critical Study of House of Rainbow (LGBT Church) in Nigeria
Floribert Patrick C. Endong. © 2020. 24 pages.
The fight against homophobia in Africa has motivated the emergence of various advocacy initiatives including pro-gay religious forces. One of such initiatives – which have...
Documenting Nigeria's Social and Cultural History Through Cinema: A Study of Biyi Bandele's Half of a Yellow Sun and Kunle Afolayan's October 1
Floribert Patrick C. Endong. © 2019. 21 pages.
In recent times, cinema has emerged as an alternative technology to document reality. This could be seen in the fact that both fictional and non-fictional films are increasingly...
Marketing Christianity and Men of God Through the Use of Signs: A Study of Advertising Copies by Pentecostal/Charismatic Churches in Nigeria
Floribert Patrick C. Endong. © 2019. 21 pages.
Most advertising copies designed by Nigerian Pentecostal Churches are rarely monosemic and hardly understandable from a literal exegesis. This is partly due to the fact that they...
Hashtag Activism and the Transnationalization of Nigerian-Born Movements Against Terrorism: A Critical Appraisal of the #BringBackOurGirls Campaign
Floribert Patrick C. Endong. © 2019. 15 pages.
This chapter describes how the Nigeria-based civil society initiatives have, of late, deployed digital activism in a bid to mobilize both endogenous and exogenous institutions...
Advertising and Consumerism in Nigeria: A Study of Unethical Promos by Telecom Operators
Floribert Patrick C. Endong. © 2019. 15 pages.
Nigeria-based telecom companies yearly generate revenues that surpass their returns in other countries due to their growing number of subscribers. In spite of this development...
Cultural Heritage Preservation in a Modernizing Africa: A Comparative Study of Nigeria and Cameroon
Floribert Patrick C. Endong. © 2019. 20 pages.
Cultural heritage preservation is a sine qua non for the effective technological, scientific, and economic development of nations across the world. This follows the theory...
ICTs and Cultural Promotion in Africa: Insights From Recent Research and Case Studies
Floribert Patrick C. Endong. © 2019. 20 pages.
Digital technologies have, in recent times, become key tools for cultural promotion and preservation in various parts of Africa. A number of interesting cultural projects are...
The Effects of the “Publish or Perish Syndrome” on Research and Innovation in Nigerian Universities: Insights From Recent Research and Case Studies
Floribert Patrick C. Endong. © 2019. 16 pages.
The pressure to publish rapidly and constantly is a phenomenon engulfing academia in all countries of the globe. It has, over the years, affected research and innovation in a...
Using ICTs to Check Plagiarism in PhD Research Works in Nigeria: Prospects and Challenges
Floribert Patrick C. Endong. © 2019. 22 pages.
The proliferation of plagiarism in African universities has rationalized the adoption of various strategies to mitigate or eradicate it. In Nigeria particularly...
Popular Representations of America in Non-American Media
Floribert Patrick C. Endong. © 2019. 361 pages.
Much of what the world knows about the United States of America is constructed and spread through global media. One can hardly find a country where news events involving the...
Nation Branding and Tourism Development in Nigeria
Floribert Patrick C. Endong. © 2019. 21 pages.
The Nigerian image crisis is a colossal problem that has caught the attention of successive Nigerian governments since independence. Since the country's return to democratic...
Christianity and Tourism Development in Nigeria: A Socio-Economic Discourse
Floribert Patrick C. Endong. © 2019. 19 pages.
Most of the spiritual programs organized by mega Pentecostal and charismatic churches in Nigeria constitute serious touristic attractions, which over the years, have immensely...
Media Regulation and Freedom of Expression in Black Africa: A Comparative Study of Nigeria and Cameroon
Floribert Patrick C. Endong. © 2019. 22 pages.
Since the 1990s, Black African states have been subjected to endogenous and exogenous political pressures which have compelled them to variously adopt a number of pro-democracy...
The Concept of Power in the Nigerian Religious Discourse: A Study of Advertising Copies by Pentecostal and Charismatic Churches
Floribert Patrick C. Endong, Eugenie Grace Essoh. © 2019. 26 pages.
Nigeria-based Christian bodies have over the years politically acclimatized, secularizing and commoditizing their activities and discourse. This is reflected in their...
Selfie-Objectification as a Facet of the Social Media Craze Among Youths in Nigeria: A Socio-Cultural Discourse
Floribert Patrick Calvain Endong. © 2019. 17 pages.
The advent of the social media in Nigeria has given rise to a plurality of information technology syndromes as well as multiple forms of social leprosies. One of these social...
A Latter-Day Sodom and Babylon: Nigerian Citizen Journalists' Representations of Obama's “Gay America”
Floribert Patrick C. Endong. © 2019. 28 pages.
This chapter examines the manner in which Nigerian bloggers and web journalists interpreted, framed and represented Obama's gay rights diplomacy in Nigeria. The chapter...
America in the Camera Obscura of Nigerian “Videastes”: A Study of Peters Roberts' 30 Days in Atlanta and George Kalu's Life is Hard in America
Floribert Patrick C. Endong. © 2019. 25 pages.
This chapter argues that, as a popular culture and a reflection of the Nigerian society, Nollywood films remarkably relay the popular myths prevailing in Nigeria. Their...
Representing Trump and Trumpism Through Caricature: A Semiotic Analysis of Selected Editorial Cartoons Published in Nasoweseeam
Floribert Patrick C. Endong, Eugenie Grace Essoh. © 2019. 32 pages.
This chapter focuses on the Nigerian media representations of Donald Trump's controversial policies, statements and style of government. It specifically examines Nigerian...
Exploring U.S. Citizens' Perceptions of Foreign Media's Representations of America: A Systematic Review
Floribert Patrick C. Endong. © 2019. 18 pages.
Given their global impact, America's policies have been fueling socio-political and media discourse in countries across the globe. One hardly finds a country where news...
Multilingualism as International Marketing Strategy: A Linguistic Study of Product Packaging in Nigeria
Floribert Patrick C. Endong, Grace Eugenie Ndobo Essoh. © 2019. 16 pages.
Market globalization has made multilingual marketing communications a sine qua none for most transnational businesses. Exploring new foreign markets has thus meant translating...
Exploring the Role of Social Media in Transnational Advocacy
Floribert Patrick C. Endong. © 2018. 307 pages.
Emerging digital technologies are playing an increasingly significant role in advancing citizen-based support all over the world. They have become tools used for protest...
Media Regulation and Freedom of Expression in Black Africa: A Comparative Study of Nigeria and Cameroon
Floribert Patrick C. Endong. © 2018. 22 pages.
Since the 1990s, Black African states have been subjected to endogenous and exogenous political pressures which have compelled them to variously adopt a number of pro-democracy...
Selfie-Objectification as a Facet of the Social Media Craze Among Youths in Nigeria: A Socio-Cultural Discourse
Floribert Patrick Calvain Endong. © 2018. 17 pages.
The advent of the social media in Nigeria has given rise to a plurality of information technology syndromes as well as multiple forms of social leprosies. One of these social...
Prospects and Challenges of E-Government in Black Africa: A Comparative Study of Nigeria and Cameroon
Floribert Patrick C. Endong. © 2018. 21 pages.
Most scholars' perspectives on e-government development in Africa have tended to be monolithic. This has been irrespective of the fact that African nations have been adopting...
Culture and Heritage Preservation in an Era of Globalization and Modernism: A Comparative Study of China and Nigeria
Floribert Patrick Calvain Endong. © 2018. 20 pages.
According to a number of myths, the cultural effects of globalization and modernization have not really impeded East Asian countries' efforts towards cultural heritage...
The Concepts of Academic Humility and Seniority in Scholarship: A Critique of Research Traditions in Nigerian Universities
Floribert Patrick C. Endong. © 2018. 17 pages.
The concept of academic humility has often been ill-defined or ill-conceived by members of the Nigerian academia. It argues that this concept has objectionably been associated –...
Social Media Networking and the Future of Public Diplomacy in Black Africa: Insights From Recent Research and Case Studies
Floribert Patrick C. Endong. © 2018. 23 pages.
In spite of its global nature, digital diplomacy has mostly attracted the attention of Euro-centric scholars. Most studies on the issue have dominantly focused on the activities...
Hashtag Activism and the Transnationalization of Nigerian-Born Movements Against Terrorism: A Critical Appraisal of the #BringBackOurGirls Campaign
Floribert Patrick C. Endong. © 2018. 19 pages.
This chapter describes how the Nigeria-based civil society initiatives have, of late, deployed digital activism in a bid to mobilize both endogenous and exogenous institutions...
Using Social Media to Advocate LGBT Rights in Black Africa: A Study of Nigerian and Cameroonian Gay Bloggers and “Facebookers”
Floribert Patrick C. Endong. © 2018. 25 pages.
The prevalence of draconian homophobic laws in Cameroon and Nigeria has systematically stultified sympathy for the LGBT communities and made pro-gay street activism a risky...
Female Entrepreneurship in the Nollywood Film Industry: Prospects and Problems
Floribert Patrick C. Endong. © 2018. 19 pages.
The Nigerian film industry (Nollywood) has predominantly been presented as a masculine world. This is not unconnected to the fact that most of the players and central figures in...
Reconciling Homosexuality and Spirituality in Africa as a Heresy and Survival Strategy: A Critical Study of House of Rainbow (LGBT Church) in Nigeria
Floribert Patrick C. Endong. © 2017. 23 pages.
The fight against homophobia in Africa has motivated the emergence of various advocacy initiatives including pro-gay religious forces. One of such initiatives – which have...