Francesco Casarin

Francesco Casarin is a Full Professor of Marketing in the Department of Management, Ca’ Foscari University of Venice (Italy). He is co-editor of Mercati & Competitività, the official academic journal of the Italian Marketing Society. He serves as Director of the Masters’ Programme in Management of Cultural and Artistic Activities, offered by Ca’Foscari - ESCP Europe (Venice-Paris specialized masters’ Programme). He is also co-founder of the M.A.C.Lab Management of Culture Laboratory. He has held previous teaching positions at the University of Padua. Since 1989 his research activity has included mainly consumer behaviour, and marketing for tourism products and cultural products. Currently he focuses on destination marketing, cultural marketing and communication, sponsorship programs evaluation, elders consumer behaviour. He is author of several books and many articles about marketing subjects.

Publications

Consumption Culture in Europe: Insight into the Beverage Industry
Consumption Culture in Europe: Insight into the Beverage Industry
Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-Ruediger Kaufmann. © 2013. 414 pages.
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual...