Geetika Jain

Geetika Jain is a faculty of Information Technology and Marketing in the Faculty of Management Studies at Amity University, India. She completed his PhD in Management from Dr APJ Abdul Kalam Technical University, Lucknow. She has earned her MBA from IBS, Hyderabad and BTech from Kurukshetra University, Kurukshetra. She has qualified UGC-NET. She has published research papers in high repute journal indexed in Scopus and ABDC journals. Her research interest includes marketing analytics, blockchain technology, big data analytics and structural equation modelling application in developing sustainable solutions for various industries.

Publications

Blockchain Technology in the Fashion Industry: Virtual Propinquity to Business
Blockchain Technology in the Fashion Industry: Virtual Propinquity to Business
Harjit Singh, Geetika Jain, Nishant Kumar, Loha Hashimy, Archana Shrivastava. © 2022. 21 pages.
The concept of fashion has been coupled with technology, where technology has become the protagonist. The transparency between an organization and a customer works as a catalyst...
Technological Innovations for Sustainability and Business Growth
Technological Innovations for Sustainability and Business Growth
Geetika Jain, Harjit Singh, Shahriar Akter, Alka Munjal, Harpal S. Grewal. © 2020. 338 pages.
With the world uniting to achieve Sustainable Development Goals, change lies ahead for businesses. These organizations must rethink strategies and business behavior and assess...
Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth
Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth
Geetika Jain, Sapna Rakesh, Kostubh Raman Chaturvedi. © 2019. 18 pages.
Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing...
Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth
Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth
Geetika Jain, Sapna Rakesh, Kostubh Raman Chaturvedi. © 2018. 15 pages.
Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing...
Understand the Frequency of Application Usage by Smartphone Users: Door Is Open, but Closes Quickly
Understand the Frequency of Application Usage by Smartphone Users: Door Is Open, but Closes Quickly
Geetika Jain, Sapna Rakesh. © 2017. 13 pages.
Smartphone users download the apps after the enormous popularity in this mobile world and then eventually delete those apps. There are various factors like frequency, relevance...