Gemma García Ferrer

Gemma García FerrerGemma García Ferrer, Ph.D. has her doctorate in Business Sciences from UAM (Spain) and Master in Health and Social Methodology of Behavioural Science (UAM, UCM, and UNED, Spain). Gemma García Ferrer also has a Bachelor degree in Business from UAM. Dr. García Ferrer has been dedicated to decency and researching for over the last 18 years (it includes work in Business Environment and Psychology). Currently, Dr. García Ferrer is Professor of Market Research from URJC (Spain). Author of a book about Commercial Research (Last 2012, was republished its third revised and updated edition in Spain, and in 2013 was co-edited in Latin-America). García-Ferrer’s studies in the field of commercial research, retail and consumer psychology have been shown in renowned National and International congress, and published in Scientific Journals as well.

Publications

Consumer Behaviors and Contemporary Attitudes in Luxury Markets
Consumer Behaviors and Contemporary Attitudes in Luxury Markets
Gemma García Ferrer. © 2019. 17 pages.
This chapter analyzes the differences in consumer behavior and attitudes towards Luxury Goods. The established bond of the consumer with the luxury brand, as derived from a...
A Neuroaesthetic Approach to the Search of Beauty From the Consumer's Perspective
A Neuroaesthetic Approach to the Search of Beauty From the Consumer's Perspective
Gemma García Ferrer. © 2019. 10 pages.
Consumers pursue hedonism and beauty throughout the decision-making processes regarding purchases and consumption. The five senses (sensory marketing) will be essential in the...
A Neuroaesthetic Approach to the Search of Beauty From the Consumer's Perspective
A Neuroaesthetic Approach to the Search of Beauty From the Consumer's Perspective
Gemma García Ferrer. © 2018. 8 pages.
Consumers pursue hedonism and beauty throughout the decision-making processes regarding purchases and consumption. The five senses (sensory marketing) will be essential in the...
Consumer Behaviors and Contemporary Attitudes in Luxury Markets
Consumer Behaviors and Contemporary Attitudes in Luxury Markets
Gemma García Ferrer. © 2016. 17 pages.
This chapter analyzes the differences in consumer behavior and attitudes towards Luxury Goods. The established bond of the consumer with the luxury brand, as derived from a...