Geoff Simmons

Geoff Simmons is a Lecturer in Electronic Marketing within the Department of Marketing, Entrepreneurship and Strategy at the University of Ulster. Geoff lectures on a range of undergraduate and postgraduate marketing programmes. He graduated from the University of Ulster with a BA (Hons) MA and PhD. Geoff’s PhD studied the area of small business Internet adoption. His main research interests are in this field and in the Internet branding field. Geoff has published in these areas in leading international academic Journals such as: European Journal of Marketing, Journal of Strategic Marketing, International Small Business Journal and the Journal of Small Business and Enterprise Development. Geoff lectures at under and postgraduate levels on E-Commerce and has consulted widely in the area particularly with small businesses.

Publications

E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization
E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization
Brychan Thomas, Geoff Simmons. © 2010. 399 pages.
Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic...