Hershey, Pennsylvania
New York, New YorkBeijing, China

Gesualda Iodice

Gesualda Iodice , is a PhD Candidate in Management at the University of Naples Federico II, who deals with research, benchmarking and strategic analysis in the social and cultural sector. Her areas of specialization include cultural heritage management, the use of disruptive technologies in the definition of value proposition, cultural accessibility and social entrepreneurship. She is the author of scientific articles of national and international importance, a speaker at international conferences and a reviewer for international journals.

Publications

Shaping Value Propositions in Cultural Heritage From a PSL Perspective: The Case of Grassroots Museums
Shaping Value Propositions in Cultural Heritage From a PSL Perspective: The Case of Grassroots Museums
Gesualda Iodice, Carmine Sergianni, Marco Tregua, Francesco Bifulco. © 2025. 28 pages.
This chapter investigates grassroots museums as context for a bottom-up shaping of value propositions in the cultural heritage domain. Public Service Logic (PSL) informs the...
Sustainability and Innovation Perspectives in Social Enterprises: A Comparative Analysis Across Asia and Europe
Sustainability and Innovation Perspectives in Social Enterprises: A Comparative Analysis Across Asia and Europe
Gesualda Iodice, Fareeha Fareeha, Marco Tregua, Francesco Bifulco. © 2025. 32 pages.
Social challenges require new forms of entrepreneurship to respond to the evolution of demand. In this scenario, social enterprises emerge as they pursue multiple objectives...
The Role of Chatbot Technology in the Cultural Value Proposition: A Managerial Perspective in Human-Like Interaction
The Role of Chatbot Technology in the Cultural Value Proposition: A Managerial Perspective in Human-Like Interaction
Gesualda Iodice, Laura Clemente, Francesco Bifulco. © 2024. 22 pages.
In recent years, the cultural value proposition has acquired an innovative technological component. The daily overexposure to multimedia platforms and the pervasiveness of social...
Digital Marketing in Cultural Heritage: An Approach to Metaverse
Digital Marketing in Cultural Heritage: An Approach to Metaverse
Francesco Carignani, Laura Clemente, Gesualda Iodice, Francesco Bifulco. © 2023. 22 pages.
The contemporary cultural scenario is called upon to face challenges deriving from the intersection between social and technological variables, and to develop new strategic...
Women's Entrepreneurship as a Driver of Diversity Management in Italian Businesses
Women's Entrepreneurship as a Driver of Diversity Management in Italian Businesses
Fabio Greco, Francesco Carignani, Gesualda Iodice, Francesco Bifulco. © 2023. 17 pages.
Two phenomena are described in this chapter. The inclusion of women in executive and administrative positions is, on the one hand, a crucial problem in diversity management. On...