Hans Ruediger Kaufmann

Hans Ruediger Kaufmann, after appointments as manager, consultant and academic in 5 European countries, is currently Full Professor in Marketing in the School of Business of the University of Nicosia. He was President of CIRCLE (2007-2009) and is currently Vice-President of EMBRI and was a founding member in both institutions. He is a board member of the American Marketing Association Global Marketing SIG. He is member of the editorial board of a variety of journals and an Associate Editor of the World Review of Entrepreneurship, Management and Sustainable Development. He published a large number of journal articles and is author/editor of 8 books (mainly in the field of Consumer Behaviour and Marketing) and 4 Electronic Books (Thompson Reuters accredited conference proceedings). He is Visiting Professor to the International Business School of Vilnius University and an Adjunct Professor of the University of Vitez.

Publications

Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann. © 2020. 463 pages.
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption...
Handbook of Research on Managing and Influencing Consumer Behavior
Handbook of Research on Managing and Influencing Consumer Behavior
Hans-Ruediger Kaufmann. © 2015. 728 pages.
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known...
What Do We Know about Europe?
What Do We Know about Europe?
Carmen R. Santos, Julio Abad-González, Ana R. Pertejo, Francesco Casarin, Umberto Rosin, Stéphane Ganassali, Hans Rüdiger Kaufmann, Pirjo Laaksonen. © 2015. 57 pages.
This chapter provides a descriptive report on factors influencing the behaviour of European consumers, highlighting their similarities and differences, based on secondary data....
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni. © 2014. 668 pages.
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their...
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni. © 2013. 478 pages.
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies....
Consumption Culture in Europe: Insight into the Beverage Industry
Consumption Culture in Europe: Insight into the Beverage Industry
Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-Ruediger Kaufmann. © 2013. 414 pages.
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual...
What Do We Know about Europe?
What Do We Know about Europe?
Carmen R. Santos, Julio Abad-González, Ana R. Pertejo, Francesco Casarin, Umberto Rosin, Stéphane Ganassali, Hans Rüdiger Kaufmann, Pirjo Laaksonen. © 2013. 71 pages.
This chapter provides a descriptive report on factors influencing the behaviour of European consumers, highlighting their similarities and differences, based on secondary data....
Consumption Patterns and Cultural Values in Europe
Consumption Patterns and Cultural Values in Europe
Agnes Neulinger, Tino Bech-Larsen, Jacob Rosendahl, Audur Hermannsdóttir, Regina Karveliene, Hans Rüdiger Kaufmann, Yianna Orphanidou, Janka Petrovicová, Annemien van der Veen. © 2013. 47 pages.
The chapter focuses on cultural differences in consumption across Europe and describes general attitudes towards consumption and brands, the significance of shopping, and how...
Analysing Different Consumption Practices among Different Settings
Analysing Different Consumption Practices among Different Settings
Hans Rüdiger Kaufmann, Yianna Orphanidou, Haritini Tsangari, Agnes Neulinger, Inés Kuster, Natalia Vila, Iga Rudawska, Sylwia Bakowska, René Arvola. © 2013. 48 pages.
The chapter’s main aim is to provide evidence for the need to differentiate consumer behaviour exemplified by drinking patterns and the various factors influencing these patterns...
Research and Managerial Implications
Research and Managerial Implications
Hans Rüdiger Kaufmann, Yianna Orphanidou, Francesco Casarin, Umberto Rosin. © 2013. 15 pages.
The chapter summarizes the project’s contribution to knowledge in the field of consumer behaviour and consumer culture, the applied, partially innovative, research methodology...
Factors Affecting WiFi Use Intention: The Context of Cyprus
Factors Affecting WiFi Use Intention: The Context of Cyprus
Despo Ktoridou, Hans-Ruediger Kaufmann, Christos Liassides. © 2012. 22 pages.
Wireless communications are here to stay; nevertheless, a number of individuals are still reluctant to use them for accessing the Web. This urges providers to better understand...
Factors Affecting WiFi Use Intention: The Context of Cyprus
Factors Affecting WiFi Use Intention: The Context of Cyprus
Despo Ktoridou, Hans-Ruediger Kaufmann, Christos Liassides. © 2011. 22 pages.
Wireless communications are here to stay; nevertheless, a number of individuals are still reluctant to use them for accessing the Web. This urges providers to better understand...