Hans Ruediger Kaufmann

Hans Ruediger Kaufmann, after appointments as manager, consultant, and academic in five European countries, is currently Full Professor in Marketing in the School of Business of the University of Nicosia. He was President of CIRCLE (2007-2009) and is currently Vice-President of EMBRI and was a founding member in both institutions. He is a board member of the American Marketing Association Global Marketing SIG. He is member of the editorial board of a variety of journals and an Associate Editor of the World Review of Entrepreneurship, Management and Sustainable Development. He published a large number of journal articles and is author/editor of 8 books (mainly in the field of Consumer Behaviour and Marketing) and 4 Electronic Books (Thompson Reuters accredited conference proceedings). He is Visiting Professor to the International Business School of Vilnius University and an Adjunct Professor of the University of Vitez.

Publications

Consumer Engagement in Social Media Platforms
Consumer Engagement in Social Media Platforms
Hans Ruediger Kaufmann, Agapi Manarioti. © 2021. 22 pages.
If ‘to be social' is the sum of people's online interaction intentions, that can be monitored by marketers but not coerced, how can we make best use of these powerful new...
Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities
Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities
Hans Ruediger Kaufmann, Agapi Manarioti. © 2017. 222 pages.
Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging...