Harmandeep Singh

Harmandeep Singh is an academician and researcher with 10 years of experience in the field of Accounting and Finance. At present, he is working as an Assistant Professor at Christ (Deemed to be University), Bangalore. His research areas are reporting, online disclosure, social media disclosure, technology acceptance, and diffusion. He has more than ten publications in the journal of repute.

Publications

From Convenience to Sustainability: Reimagining Quick Commerce in India
K. V. Haneefa, Harmandeep Singh. © 2025. 28 pages.
The concept of quick commerce, characterised by its promise of near-instant gratification through delivering goods and services within remarkably short time frames, has set new...
Enhancing Quick Commerce Service Experience Through AI Marketing: An Empirical Investigation
K. V. Haneefa, Harmandeep Singh. © 2025. 26 pages.
This study examines the impact of AI-driven marketing strategies on quick commerce service experience (QCSE). Specifically, it investigates how personalization, smart search, and...
Navigating the Landscape of Green Marketing Trends and Identifying Greenwashing Red Flags
Pournima Somesh, M. Ritika, Harmandeep Singh. © 2024. 13 pages.
Through this chapter, the authors intend to provide information to the fashion and retail industry about the latest trends and their drawbacks, further increasing the awareness...
Cybersecurity Disclosure and Corporate Reputation: Rising Popularity of Cybersecurity in the Business World
Arpita Lenka, Madhurima Goswami, Harmandeep Singh, Harsha Baskaran. © 2023. 15 pages.
This chapter emphasizes the importance of cybersecurity for a corporation as today's organizations are more vulnerable than ever and their enemies are in the form of viruses...