Harsha Gangadharbatla

Harsha Gangadharbatla (Ph.D., University of Texas) is an associate professor and the interim chair of the department of advertising, public relations and media design in the college of media, communication and information at the University of Colorado Boulder. His research focuses on new and emerging media, social and economic effects of advertising, and environmental communication. He has authored (or co-authored) over 40 publications including conference proceedings.

Publications

Emerging Research and Trends in Gamification
Emerging Research and Trends in Gamification
Harsha Gangadharbatla, Donna Z. Davis. © 2016. 455 pages.
Game design has shifted from the development of games for entertainment to the creation of games with a more meaningful purpose. Game principles and theories can be applied to...
How Motivations for Social Media Usage Can Change and What It Means for E-Businesses
How Motivations for Social Media Usage Can Change and What It Means for E-Businesses
Tobias Hopp, Harsha Gangadharbatla, Kim Sheehan. © 2013. 17 pages.
Available research indicates that consumers are more likely to accept social media advertising when such content appeals to their motivations for joining the site. However, this...
Motivations for Social Networking Site Adoption
Motivations for Social Networking Site Adoption
Harsha Gangadharbatla. © 2011. 13 pages.
Social networking sites (SNSs) are being increasingly used by businesses to add value to companies as well as consumers. Yet, very little is known as to why individuals adopt and...
Individual Differences in Social Networking Site Adoption
Individual Differences in Social Networking Site Adoption
Harsha Gangadharbatla. © 2011. 17 pages.
This chapter focuses on detailing the role of five individual level factors—Internet self-efficacy, self-esteem, need to belong, need for information, and gender—in influencing...
Individual Differences in Social Networking Site Adoption
Individual Differences in Social Networking Site Adoption
Harsha Gangadharbatla. © 2010. 18 pages.
This chapter focuses on detailing the role of five individual level factors—Internet self-efficacy, self-esteem, need to belong, need for information, and gender—in influencing...
Individual Differences in Social Networking Site Adoption
Individual Differences in Social Networking Site Adoption
Harsha Gangadharbatla. © 2009. 17 pages.
This chapter focuses on detailing the role of five individual level factors—Internet self-efficacy, self-esteem, need to belong, need for information, and gender—in influencing...