Hatem El-Gohary

Hatem El-Gohary is a Professor of Marketing at Birmingham City University Business School (Birmingham, West Midlands, UK), College of Business and Economics, Qatar University (Doha, Qatar), and AP of Marketing at Cairo University Business School (Cairo, Egypt). Professor El-Gohary has more than 25 years of experience in academia, worked as the marketing Director of a multinational company and a marketing consultant for a number on national and multinational companies. His research interests include: Electronic Marketing, Electronic Business, Electronic Commerce, Internet Marketing and Small Business Enterprises. His academic research is published in a number of high quality journals, books, book chapters, and various international conferences. Professor El-Gohary holds a PhD, MSc, MRes, PGDip, BSc as well as PGCHE and is a Chartered Marketer, Certified E-Marketer (CeM), Certified Social Marketing Associate (CSMA), an AABPP Fellow, HEA Fellow, CMI Fellow, CIM member and has a significant record of experience in voluntary work in Egypt and the UK. Professor El-Gohary won: The Routledge Best Paper Award 2007, The American Academy of Business and Public Policy Best Paper Award 2009, Birmingham City University Business School Best Paper Award 2011, the Ideal Student for Cairo University Award 1992, the Ideal Student for Cairo University Business School Award (twice for the years 1991 and 1992) as well as SLED Best New Mentor Award 2007. Moreover, he has been awarded an Honorary Life Membership in UBU.

Publications

Understanding Ethical and Other SMEs Internationalisation Determinants and Its Impact on Business Performance: A Primary Attempt to Understand Malaysian SMEs Internationalisation
Adyzakrie Mohamad Zaki, Hatem El-Gohary, David Edwards. © 2021. 27 pages.
The research in hand attempts to investigate the different factors influencing SMEs' decision to internationalise in developing countries (such as Malaysia) including the...
The Reality of Financing Small Tourism Firms: The Case of Indian Tourism SMEs
Javed Hussain, Navjot Sandhu, Hatem El-Gohary, David J. Edwards. © 2020. 17 pages.
Small tourist firms occupy an important place within the Indian tourism industry and make a significant contribution towards gross domestic production. This study investigates...
An Exploratory Study of the Impact of Government Policies on the Development of Small and Medium Enterprises in Developing Countries: The Case of Nigeria
Olusegun Dosumu, Javed Hussain, Hatem El-Gohary. © 2020. 14 pages.
This paper explores the effects of government policies on the development of Small and Medium Enterprises in developing countries through the examination of the case of Nigeria....
Dynamics of Group Lending Mechanism and the Role of Group Leaders in Developing Countries: Evidence from Nigeria
Obinna Udodiri Nkwocha, Javed Hussain, Hatem El-Gohary, David J. Edwards, Ernest Ovia. © 2019. 18 pages.
Group lending mechanisms have increasingly become popular among microfinance providers in recent years. This is largely due to its ability to leverage joint liability to increase...
Preface
Hatem El-Gohary, David John Edwards, Riyad Eid. © 2018. 6 pages.
This Preface is included in the book Global Perspectives on Religious Tourism and Pilgrimage.
Emerging Research on Islamic Marketing and Tourism in the Global Economy
Hatem El-Gohary, Riyad Eid. © 2015. 311 pages.
As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business...
Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments
Hatem El-Gohary. © 2013. 385 pages.
The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital...
New Digital Media Marketing and Micro Business: A UK Perspective
Cindy Millman, Hatem El-Gohary. © 2013. 23 pages.
This paper considers innovative marketing within the context of a micro firm, exploring how such firm’s marketing practices can take advantage of digital media. Factors that...
E-Marketing in Developed and Developing Countries: Emerging Practices
Hatem El-Gohary, Riyad Eid. © 2013. 372 pages.
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more...
Investigating the Impact of Entrepreneurship Online Teaching on Science and Technology Degrees on Students Attitudes in Developing Economies: The Case of Egypt
Hatem El-Gohary, Simon O’Leary, Paul Radway. © 2013. 13 pages.
This paper investigates the influence of entrepreneurship online teaching in science and technology degree courses in developing economies and the impact of this teaching on...
Customer Relationship Management (CRM) Practices by Small Businesses in Developing Economies: A Case Study of Egypt
Hatem El-Gohary, David J. Edwards, Juanling Huang. © 2013. 20 pages.
This study investigates the different factors affecting Customer Relationship Management (CRM) adoption by Egyptian Small Business Enterprises (SBEs). A systematic review of...
An Investigation of the Evaluation of the Viral Marketing Research
Antonius Raghubansie, Hatem El-Gohary, Chandrani Samaradivakara. © 2013. 27 pages.
This paper aims to locate the key schools of thought in viral marketing (VM) literature, recognise the various sub-sets within viral marketing overall area of research and to...
Investigating the Impact of Entrepreneurship Online Teaching on Science and Technology Degrees on Students Attitudes in Developing Economies: The Case of Egypt
Hatem El-Gohary, Simon O’Leary, Paul Radway. © 2012. 13 pages.
This paper investigates the influence of entrepreneurship online teaching in science and technology degree courses in developing economies and the impact of this teaching on...
Exploring E-Marketing Practises as Tool for Globalisation by Egyptian SBEs
Hatem El-Gohary. © 2012. 25 pages.
This chapter aims to add to the accumulative knowledge in the field of E-marketing through exploring E-Marketing practises by Egyptian small business enterprises as a tool for...
Expanding TAM and IDT to Understand the Adoption of E-Marketing by Small Business Enterprises: An Empirical Investigation
Hatem El-Gohary. © 2012. 22 pages.
This paper aims to explore, analyze and develop a clear understanding of the different factors affecting the adoption of e-marketing by trading industrial UK small business...
New Digital Media Marketing and Micro Business: A UK Perspective
Cindy Millman, Hatem El-Gohary. © 2012. 23 pages.
This paper considers innovative marketing within the context of a micro firm, exploring how such firm’s marketing practices can take advantage of digital media. Factors that...
International Journal of Online Marketing (IJOM)
Hatem El-Gohary. Est. 2011.
The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and...
Exploring E-Marketing Practises as Tool for Globalisation by Egyptian SBEs
Hatem El-Gohary. © 2011. 24 pages.
This chapter aims to add to the accumulative knowledge in the field of E-marketing through exploring E-Marketing practises by Egyptian small business enterprises as a tool for...
New Digital Media Marketing and Micro Business: A UK Perspective
Cindy Millman, Hatem El-Gohary. © 2011. 22 pages.
This paper considers innovative marketing within the context of a micro firm, exploring how such firm’s marketing practices can take advantage of digital media. Factors that...
e-marketing: Towards a Conceptualisation of a New Marketing Philosophy
Hatem El-Gohary. © 2011. 19 pages.
The chapter will help researchers and scholars in the field of e-marketing to have a clearer view towards its concept that in turn will contribute to the related accumulated...
International Journal of Customer Relationship Marketing and Management (IJCRMM)
Riyad Eid. Est. 2010.
The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by...
Understanding the Factors Affecting the Adoption of E-Marketing by Small Business Enterprises
Hatem El-Gohary, Myfanwy Trueman, Kyoko Fukukawa. © 2010. 22 pages.
The chapter builds on the current body of knowledge in the field of E-Marketing through a survey and organised systematic examination of the published work related to the...
Expanding TAM and IDT to Understand the Adoption of E-Marketing by Small Business Enterprises: An Empirical Investigation
Hatem El-Gohary. © 2010. 20 pages.
This paper aims to explore, analyze and develop a clear understanding of the different factors affecting the adoption of e-marketing by trading industrial UK small business...