Heather Webb is an Assistant Professor of Business at Higher Colleges of Technology, Dubai Men's College where she teaches strategy, entrepreneurship, marketing and other international business courses. She received her PhD in Management from The University of Edinburgh, her MSc in International Business and Emerging Markets (IBEM) from The University of Edinburgh, and her BA in History from the University of Washington. Her research focuses on aspects of strategy, innovation, sustainability and entrepreneurship. Past research has focused on strategies to successfully operate in institutional voids, mobile payment systems and sustainable innovation. She has presented her work at the Academy of Management (AOM) and at the Academy of International Business (AIB). Heather is from Seattle, WA and has lived in Edinburgh, Scotland, and currently resides in Dubai, UAE.