Hesham Magd

The exponential growth of social media usage during the past few years has unfolded unprecedented opportunities. The effective utilization of relevant social media tools, which...

This study aims to understand the relationship between the internet of things (IoT) and digital marketing (DM) by conducting a bibliometric analysis of existing literature. The...

The internet of things (IoT) and digital marketing are two rapidly growing fields that have the potential to revolutionize the way businesses operate. However, for businesses to...

Quality accreditation in higher education institutions (HEIs) is currently a buzzword. The need to maintain high-quality education standards is a critical requirement for HEIs to...

The development of quality management systems (QMS) in higher education institutions (HEIs) was driven on the one hand by the competitive pressure and, on the other hand, by...

In this chapter, the mission statement is conceptualized as mission, vision, and value statements. These statements are the building blocks and reflect the ultimate distillation...

Accrediting agencies are autonomous bodies commissioned mainly to grant accreditation to academic institutions that meet the prescribed quality standards. The accreditation...

Social entrepreneurship is construed an innovative activity that addresses or mitigates social issues based on self-sufficiency and financial stability. It offers the potential...

This study mainly focuses on the identification of barriers and drivers to agriculture entrepreneurship. Entrepreneurship not only includes the creation of new ventures or...

Blockchain technology has received much attention from academicians and industry practitioners because they perceive that it can contribute to the bottom line of corporations....

Crew resource management (CRM) is the product of a paradigm shift in safety thinking from ‘finding the problem' to ‘finding the solution'. Until the ‘crash of the...

Firms have been forced to adopt and/or retract to previously dropped management control strategies such as onshoring. This has come at the backdrop of preventative policies...

Social entrepreneurship is a new subject that is gathering researchers' thoughts because of the social data of this kind of business. The chief mark of this chapter is to...

The higher education institutes (HEIs) are playing a key role in imparting entrepreneurship education. Entrepreneurship education is mainly based on experiential education and...

In today's business environment, the world faces issues like global warming, climate change, food crisis, poverty, population explosion, etc., and social entrepreneurship is...

The social entrepreneurs consider solving the social problem first rather than minting profits. As the world today is suffering from the problem of rising population, the food...

In an increasingly interconnected digital world, content marketing plays a pivotal role in building the brand image of contemporary organizations. For the current study, a...

The purpose of this study is to determine the relationship of e-service quality (ESQ) and ease of use (EOU) to electronic customer relationship management (E-CRM), which is...