Hugh J. Watson

Hugh J. Watson is a professor of MIS and a holder of a C. Herman and Mary Virginia Terry Chair of Business Administration in the Terry College of Business at the University of Georgia. Watson is a leading scholar and authority on decision support, having authored 22 books and over 100 scholarly journal articles. He is a fellow of The Data Warehousing Institute and the Association for Information Systems and is the senior editor of the Business Intelligence Journal. For the past 20 years, Watson has been the consulting editor for John Wiley & Sons’ MIS series.

Publications

All About Analytics
All About Analytics
Hugh J. Watson. © 2013. 16 pages.
To understand and be successful with analytics, it is important to be precise in understanding what analytics means, the different targets or approaches that companies can take...
The BI-Based Organization
The BI-Based Organization
Barbara Wixom, Hugh Watson. © 2012. 16 pages.
Business intelligence (BI) is an umbrella term that is commonly used to describe the technologies, applications, and processes for gathering, storing, accessing, and analyzing...
The BI-Based Organization
The BI-Based Organization
Barbara Wixom, Hugh Watson. © 2010. 16 pages.
Business intelligence (BI) is an umbrella term that is commonly used to describe the technologies, applications, and processes for gathering, storing, accessing, and analyzing...
Foreword
Foreword
Hugh J. Watson. © 2009. 3 pages.
This Foreword is included in the book Handbook of Research on Contemporary Theoretical Models in Information Systems.
Data Warehousing: The 3M Experience
Data Warehousing: The 3M Experience
Hugh J. Watson, Barbara H. Wixom, Dale L. Goodhue. © 2008. 13 pages.
Data warehouses are helping resolve a major problem that has plagued decision support applications over the years — a lack of good data. Top management at 3M realized that the...
The Benefits of Data Warehousing at Whirlpool
The Benefits of Data Warehousing at Whirlpool
Barbara J. Haley, Hugh J. Watson, Dale L. Goodhue. © 2006. 19 pages.
In today’s competitive, high-velocity business environment, companies are focusing their attention on several key areas, including: • Incremental continuous quality improvement;...
Student Advantage Captures the College Market Through an Integration of Their Off and Online Businesses
Student Advantage Captures the College Market Through an Integration of Their Off and Online Businesses
Margaret T. O’Hara, Hugh J. Watson. © 2006. 17 pages.
This chapter describes how Student Advantage successfully transformed itself from a brick-and-mortar company to the leading online portal to the higher education community. The...
Data Warehousing: The 3M Experience
Data Warehousing: The 3M Experience
Hugh J. Watson, Barbara H. Wixom, Dale L. Goodhue. © 2004. 15 pages.
Data warehouses are helping resolve a major problem that has plagued decision support applications over the years — a lack of good data. Top management at 3M realized that the...
Customer Relationship Management at Harrah's Entertainment
Customer Relationship Management at Harrah's Entertainment
Hugh J. Watson, Linda Volonino. © 2003. 16 pages.
Data warehousing has significantly changed how decision making is supported in organizations. A leading application of data warehousing is customer relationship management (CRM)....
Student Advantage Captures the College Market Through an Integration of Their On and Offline Businesses
Student Advantage Captures the College Market Through an Integration of Their On and Offline Businesses
Margaret T. O’Hara, Hugh J. Watson. © 2002. 20 pages.
This chapter describes how Student Advantage successfully transformed itself from a brick-and-mortar company to the leading online portal to the higher education community. The...
The Benefits of Data Warehousing at Whirlpool
The Benefits of Data Warehousing at Whirlpool
Barbara J. Haley, Hugh J. Watson, Dale L. Goodhue. © 1999. 12 pages.
At Whirlpool, data warehousing is providing important support in all of these critical areas (see Table 1). To illustrate, Whirlpool’s data warehouse enables quality engineers to...
The Benefits of Data Warehousing at Whirlpool
The Benefits of Data Warehousing at Whirlpool
Barbara J. Haley, Hugh J. Watson, Dale L. Goodhue. © 1999. 12 pages.
At Whirlpool, data warehousing is providing important support in all of these critical areas (see Table 1). To illustrate, Whirlpool’s data warehouse enables quality engineers to...