Irene Samanta

Irene Samanta obtained a degree (BA) in Business Administration, MSc in International Marketing from University of Paisley (UK), and PhD from the University of the West of Scotland (UK). Her PhD research was on modelling the relationships in B2B firms under e-marketing practices. Her main research interests are in the areas of e-relationships, e-marketing, international marketing, and research methods. She is works as an Assistant Professor in the above fields in the Department of Business Administration of Graduate Technological Educational Institute of Piraeus (TEI). She is moderator in two modules in the MSc in International Business Management, and she has taught for six years in MSc in International Marketing of the University of the West of Scotland and in MSc program International MBA in Graduate Education Technological Institute of Piraeus. She has supervised a large number of MSc dissertations concentrated in the area of electronic relationships and social media. She is author or co-author of several papers in various scientific journals, books, conference proceedings, and several articles in economic journals. She is the co-author of three textbooks. She participates as an active member in academic associations, including the European Association of Operations Management, European Academy of Management, and the Hellenic Institution of Operational Research. In addition, she participates in professional associations, including the Industrial and Commercial Chamber of Piraeus and Commercial Association of Piraeus. She is a member of the editorial board of several journals and chapter books.

Publications

Materialistic Values and Impulsive Behavior in the Purchasing Process Between Genders
Materialistic Values and Impulsive Behavior in the Purchasing Process Between Genders
Irene Samanta. © 2018. 20 pages.
The research investigates the relationship between gender, materialistic values, and impulsive behavior with fashion clothing involvement. Furthermore this study investigates...
Gaining a Continuous Retaining Relationship with Customers in Mobile Sector
Gaining a Continuous Retaining Relationship with Customers in Mobile Sector
Irene Samanta. © 2018. 16 pages.
One of the main characteristics of the global economy is the creation of oligopolistic markets. The decisions of those industries are characterised by interactivity. The risk...
Gaining a Continuous Retaining Relationship with Customers in Mobile Sector
Gaining a Continuous Retaining Relationship with Customers in Mobile Sector
Irene Samanta. © 2017. 16 pages.
One of the main characteristics of the global economy is the creation of oligopolistic markets. The decisions of those industries are characterised by interactivity. The risk...
Materialistic Values and Impulsive Behavior in the Purchasing Process between Genders
Materialistic Values and Impulsive Behavior in the Purchasing Process between Genders
Irene Samanta. © 2015. 20 pages.
The research investigates the relationship between gender, materialistic values, and impulsive behavior with fashion clothing involvement. Furthermore this study investigates...
Strategic Marketing in Fragile Economic Conditions
Strategic Marketing in Fragile Economic Conditions
Irene Samanta. © 2014. 300 pages.
In a time of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically analyze their...
Export Marketing Communications of Public Sector in Promoting Tourism Destination of a Greek Island
Export Marketing Communications of Public Sector in Promoting Tourism Destination of a Greek Island
Irene Samanta. © 2014. 15 pages.
The purpose of this chapter is to evaluate the effectiveness of marketing communications in promoting tourism on the Greek island of Myconos. The research evaluates the...
The Impact of Virtual Community (Web 2.0) in the Economic, Social, and Political Environment of Traditional Society
The Impact of Virtual Community (Web 2.0) in the Economic, Social, and Political Environment of Traditional Society
Irene Samanta. © 2013. 13 pages.
The chapter enhances the scientific research in the area of ??the new digital era with a focus on diversity created in real society from the influence of social media....
The Effect of Corporate Social Responsibility on Employees’ Behaviour
The Effect of Corporate Social Responsibility on Employees’ Behaviour
Irene Samanta. © 2013. 10 pages.
Nowadays one of the main effort of firms is to implement the concept of the business of business is the social contribution to the society. Corporate Social Responsibility (CSR)...
Exploring the Factors of Customer Retention in Mobile Sector
Exploring the Factors of Customer Retention in Mobile Sector
Irene Samanta. © 2012. 11 pages.
The development of effective relationships is increasingly recognized as an important component of marketing strategies. Developing and maintaining satisfactory customer...
Can Global Environment Influence B2B Relationships?
Can Global Environment Influence B2B Relationships?
Irene Samanta, P. Kyriazopoulos. © 2011. 16 pages.
The research examines whether the changes that have taken place in the global business environment have modulated the way firms do business or whether it is simply transient...
Elderly People with Disabilities in the Internet Age
Elderly People with Disabilities in the Internet Age
Panagiotis Kyriazopoulos, Irene Samanta, Rania Christou, Anastasios Ntanos. © 2011. 17 pages.
The purpose of this research is to explore behaviour regarding the use of the internet by elderly people with movement disabilities. The study illustrates the ways, and the...
Internet in Marketing Strategy in Greek Tourism Industry
Internet in Marketing Strategy in Greek Tourism Industry
Irene Samanta. © 2011. 15 pages.
The web tourists have the chance to do comparative e – travel shopping from suppliers from all over the world fast and easily. Based on this assumption, the purpose of this study...
Can Knowledge Management Assist Firms to Move from Traditional to E-Commerce: The Case of Greek Firms
Can Knowledge Management Assist Firms to Move from Traditional to E-Commerce: The Case of Greek Firms
Irene Samanta. © 2009. 14 pages.
This chapter is to define the firm’s innovative core and create frameworks to integrate innovation throughout the management of knowledge by generating implementing ideas...