Irvine Clarke III

Dr. Irvine Clarke III is an Associate Professor of Marketing at James Madison University teaching International Marketing and Marketing Management. He received his B.S.B.A. in Marketing from the University of Richmond and his M.B.A. and Ph.D. from Old Dominion University. Prior to joining JMU, he held the Freede Endowed Professorship of Teaching Excellence at Oklahoma City University. His current research, in international marketing and marketing technology, has been published in the Journal of International Marketing, International Marketing Review, Industrial Marketing Management, Journal of Marketing Education, Marketing Education Review, Journal of Internet Commerce, and the Journal of the Academy of Marketing Science. Dr. Clarke has taught at locations in Canada, England, France, Germany, Malaysia, Mexico, Singapore and the People's Republic of China. He has 15 years of public and private sector organizational experience in various marketing areas. He currently serves on the editorial review boards of International Marketing Review, Journal of Marketing Education, Health Marketing Quarterly; also serving as section editor for Marketing Education Review and abstracts editor for The Journal of Personal Selling & Sales Management.

Publications

Advances in Electronic Marketing
Advances in Electronic Marketing
Irvine Clarke III, Theresa B. Flaherty. © 2005. 336 pages.
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these...
Portable Portals for M-Commerce
Portable Portals for M-Commerce
Irvine Clarke III, Theresa Flaherty. © 2005. 4 pages.
In the new decade, the call for information technology will be information, anytime, anyplace, and on any device. Accordingly, e-commerce is poised to witness an unprecedented...
Challenges of Transforming a Traditional Brick-and-Mortar Store into a Bricks-and-Clicks Model: A Small Business Case Study
Challenges of Transforming a Traditional Brick-and-Mortar Store into a Bricks-and-Clicks Model: A Small Business Case Study
Irvine Clarke III, Theresa B. Flaherty. © 2004. 15 pages.
This article addresses some of the unique challenges faced as small businesses try to establish a presence in the fiercely competitive online marketplace. Specifically, a small...