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Iviane Ramos de Luna

Assistant professor in the Economic and Business Studies Department at the Open University of Catalonia, Spain. She holds a Ph.D. in Business Sciences and a master’s degree in Marketing and consumer behaviour from the University of Granada, Spain. Her lines of research and interest are focused on consumer behaviour in relation to technological innovations, in particular themes related to e-commerce, mobile payments, financial applications/platforms and sharing services.

Publications

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

The objective of this chapter is to evaluate the scenario in which mobile payments are currently inserted to offer those interested in developing research in this area a broader...

Sharing Economy and the Impact of Collaborative Consumption

The introduction of new technology and technological services worldwide has ushered in a new wave of peer-to-peer and access-driven companies that are disrupting the most...

Preface

This Preface is included in the book Impact of Mobile Services on Business Development and E-Commerce.

Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

The objective of this chapter is to evaluate the scenario in which mobile payments are currently inserted to offer those interested in developing research in this area a broader...

Assessing the Antecedents of User Intention to Use Mobile Payment Services in the Context of Emerging Markets

There is a growing interest in mobile payment services and its study is gaining popularity around the world. After reviewing literature related to mobile payment services, the...