J. Sudarvel

|Sudarvel J - Contributing Author|Dr. J. Sudarvel is working as an Assistant Professor of Management at Karpagam Academy of Higher Education. He produced five Ph.D. Scholars and four Ph.D. Scholars are under his guidance. Further, to his credit he published more than five articles in Scopus indexed journals and published more than 50 articles in international journals. He is acting as a Subject Experts in Board of studies of various autonomous colleges.

Publications

Smart Entrepreneurship and Innovation for Sustainable Territorial Development
R. Velmurugan, J. Sudarvel, R. Bhuvaneswari, Senthil Kumar Subramani. © 2025. 30 pages.
Smart entrepreneurship and innovation are crucial for sustainable territorial development, blending economic growth with environmental and social responsibility. By leveraging...
The Role of Women's Entrepreneurship in Rural Development
R. Velmurugan, J. Sudarvel, K. Jothi, Ravi Thirumalaisamy. © 2025. 22 pages.
Rural women entrepreneurs drive progress beyond economics. This chapter explores their impact on growth, empowerment, and social good. Despite facing limitations, they display...
Professional Development Focused on Teaching and Learning in Online Environments
R. Velmurugan, J. Sudarvel, R. Bhuvaneswari, Ravi Thirumalaisamy. © 2025. 24 pages.
Professional development focused on teaching and learning in online environments is crucial in equipping educators with essential skills for digital education. This abstract...
Use of Metaverse in Tourism and Hospitality Services
R. Velmurugan, J. Sudarvel, K. Jothi, Ravi Thirumalaisamy. © 2025. 24 pages.
The metaverse is revolutionizing the tourism and hospitality industries by offering immersive virtual experiences, enhancing customer engagement, and streamlining operations....
Assessing the Economic Impact of Homestay Tourism in Rural Communities
R. Velmurugan, K. Jothi, J. Sudarvel, Ravi Thirumalaisamy. © 2025. 32 pages.
Homestay tourism in rural communities offers an immersive travel experience, fostering cultural exchange and driving economic growth in underserved areas. This study assesses its...
Securing Tomorrow: Cybersecurity and Remote Work Trends
R. Velmurugan, J. Sudarvel, K. Jothi, Ravi Thirumalaisamy, Shashank Mittal. © 2025. 16 pages.
Workers now benefit from flexible arrangements caused by remote work but their organizations face significantly higher cybersecurity vulnerabilities. Electronic tools with...
Artificial Intelligence and Creativity in Marketing: A Symbiotic Alliance
R. Velmurugan, J. Sudarvel, R. Bhuvaneswari, R. Sankar Ganesh, N. Jayanthi, M. S. R. Mariyappan. © 2024. 9 pages.
This chapter explores the transformative convergence of artificial intelligence (AI) and creativity in marketing, challenging conventional paradigms and introducing...
Artificial Intelligence and Emotional Intelligence in Marketing
R. Velmurugan, J. Sudarvel, R. Bhuvaneswari, N. Jayanthi, R. Sankar Ganesh, M. S. R. Mariyappan. © 2024. 14 pages.
The convergence of artificial intelligence (AI) and emotional intelligence (EI) in marketing marks a transformative epoch, transcending traditional approaches to enhance customer...
Impact of Social Media on Government Operational Dynamics
Nadia Sha, Bitha S. Mani, B. Ganesh, Sankar Ganesh, R. Velmurugan, J. Sudarvel. © 2023. 14 pages.
Social media's influence extends to policymaking, as governments are now more attentive to public sentiment and demands voiced on these platforms. Additionally, social media...