Janée N. Burkhalter

Janée N. Burkhalter (Ph.D. Georgia State University) is an Assistant Professor of Marketing at Saint Joseph’s University, USA. Her research interests include consumer relationships, entertainment and new media. Her work has appeared – or is due to appear – in journals such as Journal of Advertising, Journal of Marketing Communications, Business Horizons and the Journal of Promotion Management.

Publications

Maximizing Commerce and Marketing Strategies through Micro-Blogging
Maximizing Commerce and Marketing Strategies through Micro-Blogging
Janée N. Burkhalter, Natalie T. Wood. © 2015. 380 pages.
The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now...