Jean-Eric Pelet

Jean-Eric Pelet holds a PhD in Marketing, an MBA in Information Systems and a BA (Hns) in Advertising. As an assistant professor in management, he works on problems concerning consumer behaviour when using a website or other information system (e-learning, knowledge management, e-commerce platforms), and how the interface can change that behavior. His main interest lies in the variables that enhance navigation in order to help people to be more efficient with these systems. He works as a visiting professor both in France and abroad (England, Switzerland, Thaïland) teaching e-marketing, ergonomics, usability, and consumer behaviour at Design Schools (Nantes), Business Schools (Paris, Reims), and Universities (Paris Dauphine – Nantes). Dr. Pelet has also actively participated in a number of European Community and National research projects. His current research interests focus on, social networks, interface design, and usability.

Publications

Academic and Business Impacts of User Experience in Web 3.0

In today's dynamic digital landscape, there's no denying the crucial role that user experience (UX) plays in shaping customer perceptions and driving organizational...

Use of AI in Predicting Trends in Vegetation Dynamics in Africa

Artificial intelligence is the key to profound changes in Africa. It creates as many opportunities as challenges, and to achieve this, foreign capital is welcome. Through a...

Social Media Advertising Effectiveness: The Role of Perceived Originality, Liking, Credibility, Irritation, Intrusiveness, and Ad Destination

Social media advertising effectiveness is a fundamental issue that remains poorly examined in academic research. The aim of this research is to investigate differences regarding...

Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses

As various areas of discipline continue to progress into the digital age, diverse modes of technology are being experimented with and ultimately implemented into common...

Introduction to the Book: User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses

The design of interfaces has become an essential dimension of companies' digital strategies, aiming at enhancing user experiences through User Experience goals, alternatively...

Advanced Web Applications and Progressing E-Learning 2.0 Technologies in Higher Education

With the relevant use of internet technologies such as Web 2.0 tools, e-learning can be a way to teach students anywhere at any time. Quality internet connection and a mobile...

Enhancing the Mobile User Experience Through Colored Contrasts

This chapter examines the effects of the mobile-phone website colored contrasts and the affective states of the consumer (emotions and moods) and trust, respectively, on...

Enhancing the Mobile User Experience Through Colored Contrasts

This study examines the effects of the mobile-phone website colored contrasts and the affective states of the consumer (emotions and moods) and trust respectively on intention to...

Designing Website Interfaces for M-Commerce With Consideration for Adult Consumers

This chapter analyzes the interaction effects between the principal design cues of a mobile commerce website, such as background/foreground colors, font text and layout. Three...

M-Learning: Exploring the Use of Mobile Devices and Social Media

From the perspective of improving e-learning, the free access and user friendliness of User Generated Content (UGC) tools, such as social media, embedded onto mobile devices...

M-Learning: Exploring the Use of Mobile Devices and Social Media

From the perspective of improving e-learning, the free access and user friendliness of User Generated Content (UGC) tools, such as social media, embedded onto mobile devices...

Consumer Behavior in the Mobile Environment: An Exploratory Study of M-Commerce and Social Media

Consumer behavior in the omnipresent mobile environment constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and...

Investigating the Importance of Website Color Contrast in E- and M-Commerce

User Behavior in Ubiquitous Online Environments

As mobile technologies grow in popularity and widespread use, more and more applications—from banking software to online education—make their way to smartphones, tablets, and...

E-Learning 2.0 Technologies and Web Applications in Higher Education

Once considered the traditional approach to education, brick and mortar institutions are no longer the norm due to e-learning technologies. Populations are turning into...

M-Learning: Exploring the Use of Mobile Devices and Social Media

From the perspective of improving e-learning, the free access and user friendliness of User Generated Content (UGC) tools, such as social media, embedded onto mobile devices...

Consumer Behavior in the Mobile Environment: An Exploratory Study of M-Commerce and Social Media

Consumer behavior in the omnipresent mobile environment constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and...

The Effect of E-Commerce Websites’ Colors on Customer Trust

Establishing customer trust in an online vendor requires the provision of an environment in which customers can overcome their fear and reluctance about shopping transactions by...

Colored vs. Black Screens or How Color Can Favor Green e-Commerce

This paper presents the results of an exploratory qualitative study conducted with 26 consumers about their use of computer screen savers. The results show how the use of screen...

Investigating the Effect of Color on Memorization and Trust in E-Learning: The Case of KMCMS.net (Knowledge Management and Content Management System)

Virtual Worlds as the Next Asset of Virtual Learning Environments for Students in Business?

The authors’ research examines the effectiveness of a web-based virtual learning environment (VLE) in the context of management studies. This article provides two main...

Using Web 2.0 Social Computing Technologies to Enhance the Use of Information Systems in Organizations

In the perspective of managing the Intellectual Capital (IC), the user friendliness of User Generated Content (UGC) tools may be preferred over the Information Systems platforms...

Investigating the Effect of Color on Memorization and Trust in E-Learning: The Case of KMCMS.net (Knowledge Management and Content Management System)

The objective of this chapter is to study the effect of the color of e-learning platforms as an atmospheric variable of the interface on the learning process. It focuses on two...

Colored vs. Black Screens or How Color Can Favor Green e-Commerce

This paper presents the results of an exploratory qualitative study conducted with 26 consumers about their use of computer screen savers. The results show how the use of screen...

The Effect of E-Commerce Websites’ Colors on Customer Trust

Establishing customer trust in an online vendor requires the provision of an environment in which customers can overcome their fear and reluctance about shopping transactions by...

The Influence of E-Commerce Website Colors on Usability

This chapter aims to study the effects of the colors of e-commerce websites on consumer behavior, in order to better understand website usability. Since color components (Hue...