Jeanetta D. Sims

Dr. Jeanetta D. Sims is an associate professor and transformative learning scholar in the Marketing Department of the College of Business at the University of Central Oklahoma where she teaches classes in communication and marketing. She is accredited in public relations. Her program of research includes strategic communication, workforce diversity, and persuasion and social influence. She has received university and national awards for her teaching (2014, 2012, and 2009) and for her scholarship through winning top paper awards at national and international conferences in 2013, 2012, 2010, 2009, 2008, and 2006. Her collaborative philosophy and approach to teaching is featured in a university TeTalk, which was completed for the UCO Center for Excellence in Transformative Teaching and Learning. Since joining UCO in 2007, Dr. Sims has founded and cultivated a robust, primarily undergraduate research program called Diverse Student Scholars, where she has mentored more than 20 funded student grants, supervised more than 40 student research experiences, presented more than 65 conference presentations with students, and published more than 10 proceedings and journal publications with student co-authors. She is the Business Section Editor for the Oklahoma Journal of Undergraduate Research. She serves nationally in elected or appointed positions for the National Communication Association Black Caucus and African American Communication and Culture Division, the Marketing Management Association, and the North American Management Society. Her co-authored research appears in multiple book chapters along with the Journal of Communication, Journal of Public Relations Research, Communication Monographs, Communication Research, Human Communication Research, Corporate Reputation Review, Western Journal of Communication, Atlantic Marketing Journal, Florida Communication Journal, and Council on Undergraduate Research Quarterly.

Publications

Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education
Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education
Chaunda L. Scott, Jeanetta D. Sims. © 2016. 398 pages.
Workforce diversity refers to a strategy that promotes and supports the integration of human diversity at all levels and uses focused diversity and inclusion policies and...