Hershey, Pennsylvania
New York, New YorkBeijing, China

Jenifer Lawrence

Jenifer Lawrence an Associate Professor of Management department at Woldia University. He received his Ph.D in Management from Bharathiar University in 2016. His research interest includes the advancements and the new concepts pertaining to Marketing and Human Resources areas. Dr.Jenifer Lawrence has published research articles in several peer-reviewed journals. Dr.Jenifer Lawrence teaches postgraduate courses on Marketing and Human Resources. He has supervised more than 70 MBA theses and served on 13 PhD adjudication as an external examiner for various universities in India. He is also an editorial board member for i-manager’s “Journal on Management” and acts as a reviewer for different journals.

Publications

AI-Driven Consumer Behavior Insights: Applying the Insight Equation to Modern Marketing
AI-Driven Consumer Behavior Insights: Applying the Insight Equation to Modern Marketing
Manoj Govindaraj, N. Vandhana, Jenifer Lawrence. © 2025. 20 pages.
The integration of artificial intelligence (AI) into marketing has revolutionized how businesses decode consumer behaviour. This chapter explores the application of the insight...
Future-Proofing: Service Marketing Strategies for Workforce Reskilling and Upskilling
Future-Proofing: Service Marketing Strategies for Workforce Reskilling and Upskilling
Manoj Govindaraj, K. Pravin Kumar, Jenifer Lawrence, Sanjiv Marwah. © 2025. 26 pages.
In today's rapidly evolving job market, organizations face the critical challenge of adapting their workforce to meet new demands through effective reskilling and upskilling...
Revolutionizing Consumer Engagement AI-Driven Personalization in Modern Marketing
Revolutionizing Consumer Engagement AI-Driven Personalization in Modern Marketing
Manoj Govindaraj, Parvez Khan, Jenifer Lawrence, Qamrul Islam. © 2025. 20 pages.
In the era of digital transformation, artificial intelligence (AI) has emerged as a powerful tool reshaping the landscape of marketing. This chapter delves into the...
AI-Driven Cybersecurity for Industrial Automation: Resilient Solutions for Industry 4.0
AI-Driven Cybersecurity for Industrial Automation: Resilient Solutions for Industry 4.0
Manoj Govindaraj, Anitha Kumari P., P. Shakila, Jenifer Lawrence. © 2025. 20 pages.
The rise of Industry 4.0 has transformed traditional industrial environments through the integration of smart technologies, IoT devices, and interconnected systems. While these...
Revolutionizing Healthcare: The Transformative Impact of Artificial Intelligence
Revolutionizing Healthcare: The Transformative Impact of Artificial Intelligence
Manoj Govindaraj, Anitha Kumari D., Parvez Khan, Ravishankar Krishnan, Chandramowleeswaran Gnanasekaran, Jenifer Lawrence. © 2024. 25 pages.
Artificial Intelligence (AI) is currently revolutionizing different aspects of the healthcare industry, making it a transformative force in the modern healthcare setting. This...